Digital Marketing Manager

About Central Bancompany

Central Bancompany is a community-focused banking organization committed to providing exceptional financial services while maintaining strong relationships with the customers, communities, and markets we serve. We value collaboration, integrity, innovation, and professional growth, creating an environment where employees can make a meaningful impact while advancing their careers.

About The Role

We are seeking a highly creative, detail-oriented, results-driven Digital Marketing Manager specializing in Social & Digital Media. This role offers the opportunity to lead the digital presence of Central Bancompany across various social and digital platforms, working closely with cross-functional teams and external agency partners. The ideal candidate will own media planning, management, and optimization strategies across all business lines, with a particular emphasis on Mortgage services. You will oversee a team of two Social Media Coordinators, develop innovative campaigns, and implement strategies to enhance the bank's visibility and engagement in a rapidly evolving digital landscape. The role requires a proactive approach to testing new platforms, optimizing content for AI discovery, and ensuring compliance with banking regulations and brand standards. Your leadership will directly influence how Central Bancompany connects with its audiences, builds brand loyalty, and achieves its marketing objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• Minimum of 5 years of experience in digital marketing, with a focus on social media management
• Proven experience managing paid social campaigns across platforms such as Meta, LinkedIn, and others
• Strong understanding of digital analytics tools and data-driven decision-making
• Experience working with agency partners and managing digital media budgets
• Excellent leadership and team development skills
• Knowledge of banking industry regulations and compliance standards
• Familiarity with AI-driven content optimization and search engine strategies
• Exceptional communication, organizational, and project management skills

Responsibilities

• Own and oversee media planning, management, and optimization of digital channels aligned with business priorities
• Lead day-to-day collaboration with agency partners on campaign planning, execution, and performance optimization
• Develop and execute social media strategies across the organization, with a focus on Mortgage services
• Manage and mentor two Social Media Coordinators, providing guidance, feedback, and professional development opportunities
• Plan, launch, and optimize paid social campaigns using platform-specific tools and analytics platforms
• Manage organic and paid social publishing, listening, and reputation management workflows across multiple markets
• Oversee digital media budgets, monitor spend, and reallocate resources to maximize ROI
• Analyze campaign performance data, generate insights, and present reports to stakeholders and leadership
• Implement testing frameworks for creative, audience targeting, and channel strategies to continually improve results
• Enhance Central Bancompany's social content for AI-driven discovery and indexing
• Ensure all digital activities comply with banking regulations, brand standards, and accessibility requirements
• Collaborate with content, creative, analytics, and development teams to align marketing initiatives
• Define KPIs and ROI metrics, and communicate performance insights effectively to leadership
• Stay updated on platform changes, emerging trends, and new technologies to keep strategies innovative and competitive

Benefits

• Competitive salary and performance-based incentives
• Comprehensive health insurance plans including medical, dental, and vision coverage
• Retirement savings plans with employer matching contributions
• Paid time off and holiday leave
• Professional development and continuing education opportunities
• Flexible work arrangements where applicable
• Employee assistance programs and wellness initiatives