Digital Marketing Manager

Responsibilities

• Plan and execute all paid digital marketing across channels including Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads, Programmatic, Video, Native, Rich Media, and Audio Ad formats
• Strategize and creative brief clients each month on new assets required for paid media goals to be met.
• Act as our clients’ primary contact, managing expectations, deadlines, and all communications
• Measure and report performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• 5+ years of digital marketing experience
• Previous agency experience
• Deep knowledge of marketing tactics on Google and paid social
• Experience in optimizing landing pages and user funnels
• Strong analytical skills with the ability to build Google Data Studio reports
• Great communication and presentation skills