Digital Marketing Manager

Digital Strategy & Demand Generation

Develop and execute enterprise digital marketing strategies aligned with regional and service-line growth goals.
Apply demand generation principles to capture high-intent audiences and convert interest into measurable business growth.
Conduct market and competitor analysis to identify opportunities and guide channel strategy.
Partner with marketing leadership and operations teams to translate business objectives into actionable digital marketing plans.

Channel Ownership & Campaign Execution

Own paid search and paid social strategy, including campaign structure, optimization, testing, and scaling.
Oversee integrated digital programs across paid media, web experiences, and lifecycle touchpoints.
Optimize landing pages and conversion pathways to improve lead quality, booked appointments, and acquisition efficiency.
Support new hospital openings, service-line launches, and referral growth initiatives through digital activation.
Evaluate and test emerging channels, platforms, and tactics to stay ahead of market trends.

Analytics, Attribution & Reporting

Own enterprise digital measurement and attribution across phone, form, QR, and booking conversions.
Build and maintain dashboards that connect digital performance to pipeline, revenue, and operational outcomes.
Manage call tracking strategy, including CallRail setup, attribution modeling, and CRM integration.
Translate performance data into actionable insights and optimization recommendations.
Ensure consistency in tracking, KPIs, and reporting across regions and campaigns.

Budget Management

Execute and optimize digital spend within an approved enterprise budget.
Monitor pacing, performance, and channel efficiency across multiple regions and service lines.
Surface risks, opportunities, and strategic insights to support future budget planning.

Brand & Execution Standards

Ensure all digital marketing aligns with enterprise and regional brand standards.
Partner with creative and leadership teams to ensure campaigns are effective, human, and on-brand.
Maintain high standards of execution across all digital marketing initiatives.

What Success Looks Like

Measurable growth in new clients driven by digital marketing programs.
Strong contribution of digital channels to enterprise pipeline and revenue.
Improved conversion rates from high-intent leads to booked appointments.
Reduced customer acquisition costs and improved ROAS.
Clear, consistent reporting that supports confident, data-driven decision-making.