Digital Marketing Manager

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business and revenue goals
• Translate commercial priorities into channel-specific plans (paid media, SEO, content, email, social)
• Partner with sales, communications, and product teams to support integrated campaigns
• Define KPIs and measurement frameworks tied to pipeline, engagement, and conversion outcomes
• Plan and manage multi-channel campaigns across paid search, paid social, display, email, and web
• Oversee campaign setup, targeting, creative alignment, and performance tracking
• Continuously optimize campaigns based on data insights, A/B testing, and conversion analysis
• Manage campaign calendars, budgets, and timelines to ensure delivery against targets
• Evaluate, select, and implement digital marketing tools and platforms (e.g., CRM integrations, analytics, SEO tools, campaign management platforms)
• Lead onboarding and adoption of new technologies across the marketing team
• Design scalable workflows and automation processes to improve efficiency and consistency
• Ensure seamless integration between tools (e.g., CRM, analytics, content management systems, and sales platforms)
• Stay informed on emerging technologies, AI applications, and industry trends to drive innovation
• Collaborate with content and brand teams to develop high-performing digital content
• Ensure consistency in messaging, brand voice, and user experience across channels
• Support website optimization initiatives, including SEO, UX improvements, and conversion rate optimization
• Guide content personalization strategies based on audience segmentation and behaviors
• Work cross-functionally with commercial teams to align marketing efforts with pipeline goals
• Provide guidance on digital best practices to internal stakeholders
• Support sales enablement initiatives through targeted digital campaigns and tools
• Communicate performance results and recommendations clearly to leadership
• Act as a strategic partner to Sales leadership while balancing enterprise standards and governance
• Align enablement priorities with Marketing, Product, Revenue Operations, and Customer teams
• Facilitate feedback loops between the field and content/tool owners to drive ongoing improvement

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience), Masters preferred
• 5 - 7 years of experience in digital marketing, demand generation, or related roles
• Proven track record of managing multi-channel digital campaigns with measurable results
• Experience implementing and managing marketing technology platforms and integrations
• Strong analytical skills with the ability to translate data into actionable insights
• Hands-on experience with tools such as Google Analytics, CRM systems (e.g., Salesforce), SEO platforms, and paid media tools
• Familiarity with marketing automation concepts; experience with ABM strategies is a strong advantage
• Strong project management and organizational skills

Qualifications

• Prefer candidates with prior management experience