Marketing Manager

Key Responsibilities

• Develop and execute marketing campaigns that drive brand awareness, lead generation, and home sales.
• Oversee digital and traditional marketing efforts, including signage, social media, email marketing, paid media, content creation, and print materials.
• Oversee digital asset management (DAM), ensuring all marketing materials (photos, videos, floorplans, renderings, brochures, etc.) are accurate, organized, accessible, and up to date.
• Plan and manage community launches, promotional events, and Realtor outreach initiatives.
• Ensure brand consistency and high-quality marketing materials across all platforms.
• Manage relationships with vendors, agencies, photographers, printers, and media partners.
• Ensure cost-effective solutions without compromising quality and brand integrity.
• Continuously research industry trends, competitor strategies, and customer insights to refine marketing approaches.
• Develop creative, out-of-the-box strategies to engage homebuyers and increase market presence.
• Adapt quickly to market changes, sales performance, and business needs by adjusting marketing plans accordingly.
• Track, analyze, and report on marketing campaign performance using KPIs and data-driven insights.
• Optimize campaigns based on analytics, adjusting strategies for improved lead conversion and customer engagement.
• Assist the Director of Marketing with special projects as needed.

Requirements

• 5-7 years of marketing experience in homebuilding, real estate, or a related industry.
• Strong budget management skills, with experience allocating resources for maximum impact.
• Expertise in digital marketing and analytics tools.
• Creative problem-solving mindset with the ability to adapt strategies based on market trends.
• Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.
• Strong communication, collaboration, and vendor negotiation skills.

Additional Requirements

• This is an on-site position based in the Tampa Bay, FL area and will require relocation if you are not currently located in the area.
• While the role is primarily in-person, there may be limited access to remote work at the discretion of management and based on business needs.
• This is an exempt role, which may require working more than eight hours per day.
• Being authorized to work in the U.S. without employer sponsorship is a precondition of employment.

Pay

(Salary range TBD)

Schedule

(Flexible schedule based on business needs)