Marketing Manager

Strategic Campaign Planning

Develop and execute proactive, calendar-driven marketing strategies aligned with operational goals and organizational priorities.

Manage campaign calendars, enrollment strategies, promotional initiatives, and communication timelines that support participation, engagement, and organizational visibility.

Operational Partnership

Serve as the primary marketing partner for assigned operational areas. This role is expected to provide leadership and recommendations within assigned portfolios while working collaboratively with operational leaders to align marketing efforts with broader organizational goals.

Collaborate with leaders to identify growth opportunities, communication priorities, and campaign strategies while providing guidance on messaging, audience engagement, and communication planning.

Brand Stewardship & Storytelling

Ensure marketing efforts consistently reflect the YMCA’s mission, values, and organizational voice.

Develop compelling storytelling content that highlights organizational impact and supports strategic priorities.

Support messaging development across digital, print, social media, website, and email platforms while maintaining consistency in branding, messaging standards, and visual identity.

Digital Marketing & Communication

Support communication efforts across social media, website content, email marketing, digital campaigns, and community engagement channels.

Collaborate on content calendars, communication schedules, campaign rollout plans, and engagement strategies.

Maintain campaign calendars, intake systems, communication workflows, lead-time expectations, and prioritization frameworks that improve responsiveness, accountability, execution consistency, and campaign effectiveness.

Monitor engagement metrics and utilize performance insights to improve campaign effectiveness and audience reach.

Project Management & Prioritization

Manage multiple campaigns, timelines, and organizational priorities within a structured planning environment.

Make day-to-day decisions regarding campaign execution, communication timelines, project sequencing, and workload prioritization within their assigned portfolios.

Cross-Functional Collaboration

Work collaboratively with departments across the association, including operations, philanthropy, membership, childcare, camp, finance, and executive leadership.

Support shared campaigns and communication initiatives that require coordination across multiple departments and operational teams.

What Success Looks Like

Improved strategic planning and campaign organization

Stronger alignment between marketing and operational goals

Increased responsiveness and turnaround time

Effective communication and collaboration with operational leaders

Strong campaign execution and communication consistency

Support of membership, enrollment, participation, and organizational growth goals

YMCA-CW Comprehensive Benefits for Full-Time Staff

• Voluntary Medical, Dental insurance, and Vision insurance
• Voluntary Retirement plans (403(b) and Roth options) + 9% Employer Contribution to 403(a) when eligibility is reached
• Voluntary Life and AD&D
• Voluntary Short Term Disability
• Voluntary Accident
• Voluntary to Critical Illness
• Voluntary to Pet Insurance
• Voluntary LegalShield/IDShield
• Vacation leave (accrual increases with tenure)
• Sick leave (in accordance with applicable state and local regulations)
• 3 paid holidays annually
• 6 floating holidays annually

Complementary Y Membership

Available to full-time staff members.