Digital Marketing Manager

What You'll Own

• Lead integrated digital strategy across paid, owned, and earned channels
• Drive measurable outcomes including qualified leads, conversions, and engagement
• Build and optimize campaigns to support Senior Living and Multi-family occupancy
• Manage budget allocation across channels to maximize ROI
• Own paid media and acquisition strategy, execution, and optimization
• Monitor CAC, ROAS, conversion rates, and funnel performance
• Lead SEO strategy including technical health, keyword targeting, and content optimization
• Identify opportunities in evolving search behaviors (including AI-driven search experiences)
• Oversee a unified content strategy across website, blog, email, and social
• Ensure messaging consistency across multiple brands and audience segments
• Translate brand stories into compelling, conversion-oriented content
• Manage 3rd party development partner to drive site development and enhancements
• Identify and drive implementation of website improvements, enhancing UX and conversion rates
• Own marketing performance reporting across all digital channels
• Analyze KPIs and continuously optimize toward business goals
• Cross-functional collaboration with operations, sales, and leadership to align marketing and advertising efforts with organizational goals
• Manage external vendors or agencies

What Success Looks Like

• Increased qualified leads and inquiries across brands
• Improved occupancy and service utilization
• Reduced cost per acquisition and improved campaign efficiency
• Strong, consistent brand presence across all digital channels
• Data-driven decision making embedded in marketing strategy
• Able to thrive in a fast-paced environment

What You Bring

• 3–5+ years of experience in performance-driven digital marketing
• Bachelor's Degree in Digital Marketing, Advertising, Marketing, or similar
• Proven success managing multi-channel campaigns tied to business outcomes
• Hands-on experience with: Paid media platforms (Google Ads, Meta, etc.), SEO tools and strategies, Email marketing and CRM systems
• Strong analytical skills with experience in GA4 and marketing dashboards
• Working knowledge of website platforms and conversion rate optimization (CRO)
• Experience managing multiple projects, brands, or audiences simultaneously

Nice To Have

• Experience in the senior living industry
• Experience with marketing automation / CRM platforms (e.g., Birdeye, META Business Suite)
• Experience in work management software (e.g., Asana, Monday.com)