Digital Marketing Manager

About the role

We're looking for a Digital Marketing Manager who lives at the intersection of marketing and web technology. This isn't a traditional campaigns-and-content role — you'll own the performance of our ecosystem of digital traffic. You'll dig into analytics, run structured experiments, and work hands-on with our ecosystem of pages, affiliates, forms, and general UX to improve how visitors convert into customers.

Responsibilities

• Own the conversion rate optimization (CRO) program end-to-end: build a testing roadmap, prioritize opportunities, and run A/B and multivariate tests across all properties
• Analyze user behavior using tools like GA4, VWO, heatmaps, session recordings, and funnel reports to identify friction points and opportunities
• Build, edit, and optimize landing pages and web pages using CMS/page-builder tools (e.g., Webflow) and working knowledge of HTML/CSS/JS
• Partner with engineering and design to scope, spec, and QA website changes and experiments
• Maintain site performance metrics (page speed, Core Web Vitals, mobile experience) and advocate for technical fixes that impact conversion
• Manage tagging, attribution and tracking implementation (GTM, pixel/event tracking) to ensure clean, trustworthy data
• Translate test results and analytics into clear recommendations and reporting for stakeholders
• Collaborate with SEO, paid media, and content teams to align page experience with acquisition strategy
• Stay current on CRO best practices, web performance standards, and emerging web technologies

Requirements

• Strong understanding of CRO methodology: hypothesis formation, statistical significance, test design
• Hands-on experience with A/B testing platforms, specifically VWO (required); familiarity with Optimizely or similar also a plus
• Working proficiency in HTML, CSS, and basic JavaScript — enough to build/edit pages and troubleshoot with developers
• Experience with CMS/page builders, specifically Webflow (required); familiarity with WordPress or HubSpot also a plus
• Proficient in GA4, Google Tag Manager, and heatmap/session-recording tools (Hotjar, Microsoft Clarity, etc.)
• Strong analytical skills — comfortable working in spreadsheets/SQL to validate results
• Excellent communication skills; able to present data-driven recommendations to non-technical stakeholders
• Project management skills to run multiple concurrent experiments and web projects

Skills

• Proven track record running CRO programs with measurable lift in conversion metrics
• Experience working directly with web pages/CMS platforms, ideally Webflow
• Experience collaborating cross-functionally with engineering, design, and analytics teams
• Bonus: experience with SEO fundamentals, e-commerce platforms, or personalization tools
• Bonus: experience in consumer lending or financial services
• Nice to have: familiarity with front-end frameworks (React, Vue) for deeper collaboration with dev teams, experience with server-side or first-party tracking implementations, certifications in CRO, GA4, or relevant platforms