Digital Marketing Manager

Responsibilities

• Contribute to the development and execution of digital marketing strategies across corporate and divisional platforms.
• Support the implementation of cross-division and cross-site marketing features and user experiences.
• Identify opportunities to enhance digital innovation and leverage existing capabilities across teams.
• Execute digital strategies for corporate marketing digital assets, including websites and online tools.
• Monitor consumer behavior and analyze digital performance data to generate actionable insights.
• Support SEO initiatives to improve search visibility and optimize the value of Abbott’s online portfolio.
• Track and report on website, campaign, and channel performance using established metrics and tools.
• Conduct competitive and marketplace analysis to inform digital strategy and optimization efforts.
• Execute short- and long-term digital marketing plans and tactical programs.
• Support the implementation of multi-channel campaigns, ensuring consistency across digital touchpoints.
• Assist in managing website content updates, enhancements, and optimization initiatives.
• Provide recommendations for improving content and functionality based on user needs and data insights.
• Partner with internal teams, divisions, and external agencies to execute digital initiatives.
• Provide guidance on digital marketing best practices, tools, and processes when needed.
• Support cross-functional efforts related to customer lifecycle management and engagement strategies.
• Collaborate with teams to enable alignment across divisional digital marketing efforts.
• Ensure digital activities align with corporate brand guidelines and requirements.
• Affirm consistency across digital touchpoints and customer experiences.
• Participate in training and knowledge-sharing initiatives related to digital marketing.
• Stay informed on emerging digital technologies, trends, and best practices.
• Identify opportunities to improve digital performance and recommend enhancements.
• Contribute ideas to evolve digital capabilities and improve user experience across platforms.
• Strong understanding of digital marketing channels and tools.
• Working knowledge of SEO, analytics, and website optimization.
• Ability to translate insights into actionable recommendations.
• Effective collaboration and stakeholder communication skills.
• Awareness of industry trends, competitive dynamics, and digital innovation.

Requirements

• 8+ years of experience with a minimum of 6+ years in a technology role.
• Requires knowledge of enterprise-wide systems, Internet technologies, and experience with developing and implementing various digital marketing strategies and programs.
• Bachelor's Degree in Marketing, Business, or IT, or Master's Degree in MBA preferred.

Qualifications

None specified.

Skills

• Knowledge of enterprise-wide systems, Internet technologies.
• Experience with developing and implementing various digital marketing strategies and programs.

Benefits

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account (for High-Deductible Health Plans)
• Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)
• Supplemental Life Insurance
• Short Term Disability (coverage varies by state)
• Long Term Disability
• Critical Illness, Hospital coverage, Accident Insurance
• MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance
• 401(k)