Digital Marketing Manager

DataDirect Networks (DDN) is a global market leader in AI and high-performance data storage, powering many of the world's most demanding AI data centers across various sectors including life sciences, healthcare, finance, automotive, government, academia, research, and manufacturing. As a company that has been innovating in these fields for over two decades, DDN is committed to advancing AI infrastructure through its A3I solutions.

About the role

We are seeking a Digital Marketing Manager to join our dynamic team. This role requires strong execution skills, analytical rigor, and multi-channel expertise. The Digital Marketing Manager will optimize core digital programs, support brand and event initiatives, and drive measurable growth across the entire buyer’s journey.

Responsibilities

• Execute and optimize digital programs across paid search, paid social, display, video, retargeting, and geotargeted campaigns.
• Build and manage campaigns in Google Search & Display, LinkedIn, X, YouTube, and programmatic/display platforms.
• Monitor channel pacing, budgets, and performance with a focus on conversions and pipeline influence.
• Support digital extensions for major launches, brand activations, and executive thought leadership.
• Partner with Brand and Events teams to run OOH amplification, geotargeted airport and venue campaigns, and event-driven digital programs.
• Lead pre-event awareness, onsite amplification, and post-event retargeting.
• Campaign Collaboration: Work across campaign, product, partner, and field teams to translate program goals into targeted digital activation. Ensure alignment across audiences, channels, creative, and messaging.
• Analytics & Reporting: Track and report digital KPIs using GA4, ad platform dashboards, and attribution tools. Use A/B testing and performance insights to improve efficiency and outcomes. Provide ongoing optimization recommendations to marketing leadership.
• Agency & Vendor Management: Coordinate with agencies supporting paid media, programmatic, OOH, and digital production. Ensure partners deliver high-quality work and hit performance objectives.
• Budget Management: Manage digital budgets across channels, track pacing, and forecast performance. Recommend adjustments based on ROI and business priorities.

Qualifications

• 3–5 years of B2B digital marketing experience in technology, cloud, infrastructure, software, or SaaS.
• Hands-on experience with Google Search & Display, LinkedIn, X, YouTube, and display/programmatic platforms.
• Understanding of geotargeted campaigns, event-driven promotion, and OOH amplification.
• Familiarity with intent platforms (e.g. Qualified, ZoomInfo).
• Analytical skills with proficiency in GA4 and digital reporting tools.
• Collaborative, detail-oriented, and comfortable managing multiple workstreams.