Digital Marketing Manager

The Insighters® is a healthcare research recruitment platform backed by Sommer Consulting, a woman-owned small business with 40 years of experience in healthcare and life sciences research.

About the Role

You'll own the digital brand experience for The Insighters community, partnering with the VP to manage theinsighters.com, lead multi-channel campaigns, grow advocacy partnerships, and run events that build awareness, engagement, and research participation. This role is fully remote, with 2–4 conferences or in-person trips expected per year.

Responsibilities

• Digital Experience & Engagement
  • Manage theinsighters.com day-to-day, keeping content accurate, current, and on-brand.
  • Shape a consistent, welcoming brand experience across social, web, email, and events.
  • Manage top-of-funnel strategies and pipeline to fill market research studies by using The Insighters database (plus other top-of-funnel strategies), and identify ways to boost applications and fill research seats.
• Campaign Strategy & Content
  • Design campaigns that reach hard-to-reach and underrepresented communities for healthcare research.
  • Create trust-building content across email, social, paid ads, web, and video.
  • Translate complex healthcare topics into clear, empowering messaging.
  • Manage the content calendar and daily social media activity.
• Advocacy Partnerships
  • Build lasting relationships with patient advocates, nonprofits, and community leaders alongside the VP.
  • Co-create social campaigns with advocates and trusted voices to educate and reach new Insighters.
  • Develop new partnerships and outreach strategies to grow awareness and give back to the community.
• Event Strategy & Production
  • Lead planning and execution of webinars, conferences, and educational events, in consultation with the VP.
  • Manage every stage of events, from concept and speakers to promotion and post-production.
  • Repurpose virtual event recordings into polished on-demand content and reels.
  • Design in-person experiences that spark connection between patients, advocates, and industry partners.

Requirements

• 3+ years in digital marketing, healthcare marketing, or patient/community engagement (required).
• 1+ year planning virtual or in-person events (required).
• Experience running multi-channel campaigns with strong audience targeting and content strategy.
• Excellent written and verbal communication, with a feel for patient-centric storytelling.
• A track record of building relationships with external partners.
• Strong organizational skills and the ability to juggle priorities and adapt quickly.
• Familiarity with tools like Google Ads, Meta Business Suite, a CRM, Mailchimp, Zoom Webinars, Adobe, and Sprout Social.

Qualifications

• You're passionate about creating high-quality digital experiences for patients and healthcare professionals.
• You're always looking for ways to make content more engaging, clearer, or more effective.
• You thrive in a fast-paced environment, working independently or as part of a team.
• You combine quick thinking with creative problem-solving.
• You hold a high bar for quality and can pivot fast on shifting priorities.
• You get creative with outreach to find the right participants for market research.

Pay

Salary range: $75,000–$90,000.

Benefits

• Health insurance
• 401K
• Generous PTO
• Parental leave
• Other fun perks

This position is 100% remote but must be based in the U.S. You must be a U.S. Citizen or authorized to work in the United States. Company business is generally conducted in Eastern Standard Time.