Digital Marketing Manager

Key Responsibilities

• Own and execute the global digital marketing strategy for defined customer segments, including implanting physicians, referring clinicians, patients, societies, and payors.
• Partner with global marketing and commercial teams to identify digital opportunities that support therapy education, adoption, and commercialization.
• Act as the digital marketing lead for key initiatives, campaigns, and product or therapy launches.
• Develop and manage messaging, content, and execution across digital channels, including website, social media, and digital education and sales enablement tools.
• Ensure all digital content aligns with brand, clinical, and regulatory requirements.
• Lead digital engagement planning around major conferences, tradeshows, and campaigns in coordination with broader marketing efforts.
• Own website development and ongoing optimization in partnership with internal and external teams.
• Lead SEO strategy and implementation to improve visibility, relevance, and quality of traffic.
• Ensure digital platforms are scalable, compliant, and optimized for user experience.
• Define, track, and report digital marketing KPIs, including engagement, traffic quality, campaign effectiveness, and audience segmentation.
• Use data and insights to optimize digital campaigns and inform content and channel strategy.
• Partner with cross-functional analytics, CRM, or commercial operations teams where applicable.
• Lead digital initiatives by coordinating stakeholders, timelines, and deliverables across regions.
• Manage complex projects and programs with multiple internal and external contributors.

Key Qualifications

• 5+ years of experience in digital marketing, communications, or related roles.
• Experience marketing medical devices or healthcare products strongly preferred.
• Bachelor's/Associate's degree in engineering, health sciences, marketing, business, or communications.
• MBA preferred.
• Website development and management, including SEO best practices.
• Experience in social media content development, execution, and performance measurement.
• Experience managing digital channels in a regulated or complex B2B/B2C environment.
• Strong analytical skills with the ability to segment audiences and measure campaign effectiveness.

Preferred Qualifications

• Knowledge of neuromodulation or spinal cord stimulation.
• Experience in medical device upstream product marketing or therapy development.
• Experience supporting global product launches and commercialization.
• Understanding of implantable medical device clinical and regulatory environments.
• Familiarity with the relevant customer base (HCPs, patients, payors).
• Willingness to travel up to 30–50%.