Digital Marketing Manager

Responsibilities

• Architect, design, create, and implement/execute a state-of-the-art Account Based Marketing (ABM) strategy and program
• Create personalized nurture programs (emails, social media, calls, etc.) and sequences for inbound MQLs
• Hands-on Account-Based Marketing Outbound campaign specialist
• Create a curated targets for individuals within specific target accounts
• Always-on Campaigns
• Generate personalized nurture programs (emails, social media, etc.) and sequences for outbound leads
• Marketing engine
• Develop program for nurturing and touching cold leads, stalled opportunities, nurture stage, and cold opportunities BDR content, emails, scripts, snippets, and call strategies
• Enable BDRs to know all of the content was downloaded, watched, selected, or viewed
• Develop lead scoring strategy for CRM (Hubspot)
• Matching ICP to buyer persona
• Repurposing, rewriting, and retargeting content
• Knowledge of ICPs and buyers inside and out
• Responsible for all outbound sequences, timing, etc.
• Comprehensive nurture campaigns
• Lead webinar programs and initiatives (securing presenters, writing abstracts, collaborating on presentations, leading dry runs, moderating webinars)
• Potential to assist with and lead inbound marketing initiatives
• High growth opportunity
• Technical knowledge of Google TAG manager, Hubspot, Google Ads, LinkedIn Ads, Reddit Ads
• Email segmentations based on ICP, buyer persona, geographic
• Targeting for targeted regions EMEA, US, APAC, etc.
• Targeting for vertical industries (financial services, AI, healthcare, public sector, etc.)
• Translate product marketing content into campaign assets (ads, emails, landing pages, social posts)
• Support execution of account-based marketing (ABM) campaigns targeting key accounts and personas
• Cross-Functional Collaboration
• Work closely with Demand Generation, Product Marketing, and Sales teams to execute integrated campaigns
• Ensure campaigns align with product messaging, launches, and positioning
• Support webinars, events, and partner campaigns to maximize lead generation

Requirements

• 2–5 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)
• Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.)
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously
• Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)
• Understanding of marketing funnels, lead generation, and conversion optimization
• Strong written and verbal communication skills
• Ability to thrive in a fast-paced, execution-driven environment

Qualifications

• Bachelor’s degree in marketing, business, or related field
• Preferred Qualifications: Experience with AI-driven marketing tools and campaign optimization, Exposure to account-based marketing (ABM), Experience working with paid media budgets and/or agencies, Familiarity with cybersecurity or enterprise SaaS markets

What Success Looks Like

• Campaigns are launched quickly, accurately, and at high quality
• Continuous improvement in campaign performance and conversion rates
• Increased contribution to marketing pipeline and revenue
• Strong alignment between execution and product marketing messaging
• Ability to independently manage and optimize multiple campaigns

Compensation & Benefits

• Base Salary: $120,000–$200,000, depending on experience and qualifications
• Performance-based bonus
• Meaningful equity participation
• Medical, dental, and vision insurance
• 401(k)
• Flexible PTO
• Flexible remote/hybrid work environment
• Opportunity to work with cutting-edge cloud-native and cybersecurity technologies in a high-growth company