Digital Marketing Manager

About Us

OpenEye, the cloud video platform company, provides solutions for video security, business intelligence, and loss prevention. For over 20 years, OpenEye has been committed to developing an easy-to-use, comprehensive video management system backed by Heroic Customer Service® and support. Our on-site and cloud-based products protect schools, hospitals, banks, retail stores, and other facilities around the world. OpenEye’s solutions are available globally through a trusted network of certified service providers. OpenEye is a subsidiary of Alarm.com.

About the Role

OpenEye is seeking a results-driven Digital Marketing Manager to lead our demand generation strategy. This role will focus on driving qualified leads, nurturing prospects through the sales funnel, and optimizing digital campaigns across multiple platforms—all while managing the digital marketing budget to maximize ROI. The ideal candidate will have a strong grasp of B2B marketing tactics, analytics, and automation tools to support scalable revenue growth. The Digital Marketing Manager will report directly to the Director of Marketing.

Responsibilities

• Develop and execute digital marketing strategies to generate and nurture leads.
• Manage and optimize campaigns across email, search, social media, and display advertising.
• Implement and refine marketing automation and lead nurturing workflows.
• Oversee and manage the digital marketing budget to ensure efficient use of resources.
• Collaborate with marketing and sales to align campaign strategies and goals.
• Track and report on campaign performance metrics, using data to drive continuous improvement.
• Maintain and improve SEO/SEM performance.
• Manage website content and landing pages to support conversion goals.
• Stay current on digital marketing trends and best practices to enhance campaign effectiveness.
• Coordinate with external vendors and agencies as needed for campaign execution.
• Perform other duties as assigned.

Qualifications

• 4+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• Experience in physical security technology is preferred.
• Strong understanding of digital marketing channels and tools.
• Excellent analytical and problem-solving skills.
• Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot).
• Exceptional communication abilities.
• Creative thinking and ability to innovate.
• Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira.

This position is based at OpenEye's headquarters in Liberty Lake, WA. Relocation assistance is available for qualified applicants. Sponsorship for employment authorization is not available for this position at this time.

Benefits

• Employees are eligible to purchase company stock at a discounted rate.
• Collaborative, fun, creative culture where idea sharing is encouraged.
• Casual dress (jeans are welcome).
• Medical, dental, vision, and prescription benefits starting day 1, with a generous medical plan subsidy and health savings account option including company contribution.
• Up to $5,000 annual company match for 401k.
• Company-paid short-term/long-term disability, AD&D, and life insurance.
• Paid maternity and paternity leave.
• 15 days of paid vacation accrued per year (increases after year 3).
• 7 paid sick/wellness days per year.
• 9 paid holidays per year.
• Flexible hybrid work schedule.
• Educational Assistance Program covering non-degree support, undergraduate, and graduate degrees.
• Employee Equipment Program – free Alarm.com system for your home.

Pay

Base salary range: $80,000—$120,000 USD, determined based on qualifications, location, and experience.