Digital Marketing Manager

Key Responsibilities

• Create and manage multimedia content including videos, graphics, podcasts, and social media posts.
• Maintain and update program websites in compliance with accessibility and performance standards.
• Design marketing collateral such as flyers, newsletters, and promotional materials.
• Support outreach events through targeted digital campaigns and promotional content.
• Analyze digital performance metrics (engagement, reach, conversions) and optimize strategies.
• Produce employment-focused digital tools for clients (e.g., video resumes, online portfolios).
• Collaborate with recruiting and program staff to align messaging and outreach efforts.

Required Skills

• Strong digital marketing and content creation expertise.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).
• Experience with video production and audio editing.
• Knowledge of social media platforms, algorithms, and analytics tools.
• Experience managing websites and content management systems (CMS).
• Ability to analyze data and translate insights into actionable improvements.
• Strong written communication and branding skills.

Desired Skills

• Experience marketing workforce development or government programs.
• Familiarity with accessibility standards (e.g., Section 508 compliance).
• Experience with SEO, paid advertising, and audience targeting strategies.
• Knowledge of veteran or military community audiences.
• Experience producing newsletters, press releases, and public communications.
• Ability to manage multiple campaigns and deadlines simultaneously.

Minimum Qualifications

• US Citizen with the ability to pass a Federal background check.
• Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, or related field.
• Minimum 3 years of experience in digital marketing, content creation, or multimedia production.