Digital Marketing Manager

Responsibilities

• Lead the strategy, execution, and delivery of integrated digital marketing campaigns across IJM’s digital channels;
• Execute high-impact digital campaigns across website optimization, SEO, SEM, email marketing, social media, and audience personalization to drive awareness, engagement, and conversion;
• Leverage marketing technology platforms, including CDPs, marketing automation, and analytics tools, to deliver personalized digital experiences and continuous optimization;
• Partner with Creative, Communications, Product, Technology, and Fundraising teams to ensure coordinated, mission-aligned messaging;
• Translate campaign objectives into clear requirements for landing pages, user journeys, and integrated digital experiences in collaboration with UX and development teams;
• Analyze campaign performance, user behavior, and conversion data to inform testing, optimization, and performance improvements;
• Manage paid media performance, budget allocation, and agency relationships to maximize return on investment;
• Guide content structure, publishing workflows, and governance within CMS platforms in collaboration with technology partners;
• Ensure all digital marketing activities align with brand standards, compliance requirements, and campaign KPIs;
• and Participate in IJM’s community of spiritual formation.

Qualifications

• Bachelor’s degree in digital marketing, design, development, user experience, or a related field;
• 5 to 7 years of experience in digital marketing with demonstrated success managing multi-channel campaigns;
• At least two years of experience managing digital marketing teams or functions;
• Proven success developing and executing digital marketing strategies that drive revenue growth and audience engagement;
• Experience integrating and evolving marketing technology platforms;
• Deep experience with digital marketing and analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads Manager, CDPs, marketing automation tools);
• Strong understanding of SEO, SEM, email marketing best practices, and audience personalization strategies.

Critical Qualities

• Eager commitment to IJM’s Core Values: Christian, Professional, and Bridge-Building;
• Strategic systems thinker with a strong analytical mindset and results orientation;
• Collaborative, mission-driven leader who builds trust across teams and disciplines;
• Clear communicator able to influence technical and non-technical stakeholders;
• Disciplined, detail-oriented, and effective at prioritization;
• Passion for creating user-centered digital experiences that drive action;
• Self-starter with strong initiative and a learning mindset.