Digital Marketing Manager

Location: Tupelo | Department: Marketing | Reports to: Chief Marketing Officer | Classification: Regular Full‑Time, Salary, Exempt

About the role

The Digital Marketing Manager owns the bank’s digital marketing strategy, campaign performance, search visibility, analytics, website management, and digital vendor relationships. This role combines strategic planning, performance optimization, and hands‑on ownership of the platforms and initiatives that support growth and enhance customer experience.

Responsibilities

Digital Marketing & Campaign Management

• Develop and execute digital marketing strategies that support organizational growth objectives and business priorities.
• Plan, manage, and optimize digital campaigns across search, display, OTT, paid social, email, and customer onboarding channels.
• Partner with business lines and internal stakeholders to identify campaign opportunities and translate business goals into effective marketing programs.
• Manage campaign budgets, target strategies, channel recommendations, and creative requirements to maximize performance.
• Oversee campaigns from planning and implementation through ongoing optimization and post‑campaign analysis.
• Monitor lead generation, conversion performance, and customer acquisition efforts; make recommendations to improve results and ROI.
• Ensure campaigns and supporting materials comply with applicable banking regulations and internal policies.

Search, Analytics & Reputation Management

• Serve as subject‑matter expert for SEO, GEO, reputation management, digital analytics, and performance measurement.
• Own administration, configuration, and optimization of Google Analytics, Google Tag Manager, Google Search Console, and related digital measurement platforms.
• Develop and maintain campaign tracking frameworks, conversion tracking, event tracking, goal configuration, and attribution models to ensure accurate measurement.
• Manage Google Business Profiles and location listings across Google, Apple, and Bing; improve local search visibility and location accuracy.
• Develop and execute reputation management strategies: monitor online reviews, identify trends, coordinate responses, and strengthen the bank’s online reputation.
• Monitor search trends, competitive activity, customer behavior, and opportunities to improve online visibility and digital performance.
• Develop dashboards, reporting, and actionable insights that support data‑informed decision‑making and continuous optimization.

Website & Digital Asset Management

• Oversee website strategy, content, performance, and user experience.
• Manage domain portfolio strategy, governance, and maintenance.
• Identify opportunities to improve website performance, functionality, navigation, engagement, and conversion.
• Ensure digital properties align with brand standards, business objectives, regulatory requirements, and compliance expectations.
• Partner with Compliance, Legal, and business stakeholders to ensure marketing initiatives and digital content meet applicable banking regulations and internal policies.

Vendor & Partner Management

• Manage relationships with digital agencies, technology partners, and marketing vendors.
• Establish clear goals, reporting expectations, timelines, and performance standards.
• Evaluate vendor recommendations and performance to ensure alignment with bank priorities and measurable value.
• Hold vendors accountable for deliverables, service expectations, and results.
• Ensure bank compliance with federal banking regulations including Bank Secrecy Act, OFAC, Community Reinvestment Act, ADA, Right to Financial Privacy Act, Gramm‑Leach‑Bliley Act, Federal Reserve “lettered” regulations, and Digital Marketing Manager responsibilities relating to each act.

Additional Functions (10%)

• Work overtime as needed.
• Provide assistance to other departments as needed.
• Perform other duties assigned or requested.

Qualifications

Education

• Required: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience

• Preferred: 5–7+ years in digital marketing, search marketing, analytics, website management, or related fields.
• Experience planning and managing paid media campaigns, digital platforms, websites, budgets, and vendor relationships.
• Deep knowledge of SEO, local search, reputation management, Google Analytics, Google Tag Manager, Google Search Console, campaign tracking, attribution, and digital marketing performance measurement.
• Demonstrated ability to configure and manage digital measurement platforms, troubleshoot tracking issues, and maintain accurate campaign and conversion data.
• Ability to translate analytics and performance data into clear insights and actionable recommendations.
• Strong analytical, project management, communication, and problem‑solving skills.
• Ability to operate effectively in both strategic and hands‑on roles.
• Experience in a regulated industry is a plus; banking or financial services marketing experience preferred but not required.

Licenses & Certifications

• Required: None.

Competencies

• Accountability (core value) – Always do what we say and hold one another accountable.
• Accuracy – Thorough with strict attention to detail; does work right the first time; identifies and corrects errors; produces complete, error‑free work.
• Active Listening – Gives full attention to others, attentive to ideas and concerns; asks questions to clarify understanding.
• Conceptual Thinking – Notices similarities between different and apparently unrelated situations.
• Confidentiality (core value) – Always maintains strict confidentiality.
• Community Development (core value) – Always committed to community development.
• Critical Thinking – Applies rules and logic; considers factors beyond initial information.
• Data Entry – Proficient alpha/numeric data entry skills.
• Detail‑Oriented – Concentrates on routing work details; carefully monitors and examines own and others’ work; ensures accuracy in documentation and data.
• Ethical Conduct – Conducts self consistently with sound banking practices and standards, upholding the values of Guaranty Bank.
• Integrity (core value) – Always acts with integrity and honesty.
• Respect (core value) – Always treats others with respect.

Physical Requirements

Physical requirements needed to perform the above essential duties, with or without reasonable accommodation, may be requested from Human Resources.

• Sitting: 90%
• Standing: 5%
• Walking: 5%
• Fine manipulation of hands: 85%
• Lifting: Daily, up to 10 lbs.
• Carrying: Daily, up to 10 lbs.
• Pushing/Pulling: Seldom
• Bending/Squatting: Rarely
• Reaching/Overhead: Occasional
• Stress Level: High at times