Digital Marketing Manager

Digital Marketing and Performance

Develop and execute digital marketing strategies that support customer acquisition, brand awareness, lead generation, engagement, and revenue growth.

Drive digital marketing performance across paid search, paid social, email marketing, LinkedIn, organic search, retargeting, and other digital channels.

• Monitor and report on key marketing KPIs, including website traffic, conversions, engagement, lead generation, return on ad spend, and campaign effectiveness.
• Analyze website and campaign performance to identify trends, opportunities, and areas for improvement, and provide actionable recommendations to leadership.
• Monitor digital marketing budgets and evaluate campaign ROI.
• Develop strategies to improve website performance, SEO, customer experience, and digital engagement.
• Conduct competitive and market analysis to identify emerging trends and growth opportunities.
• Cook up the company’s social media presence, including content planning, publishing, audience engagement, advertising support, and performance reporting.

Graphic Design and Brand Management

Support the development, maintenance, and enforcement of Global Ordnance and its subsidiaries brand standards and visual identity guidelines.

• Ensure consistent branding across all company websites, social media channels, marketing campaigns, trade shows, corporate communications, and subsidiary organizations.
• Create marketing materials including brochures, advertisements, product sheets, presentations, digital advertisements, social media graphics, LinkedIn banners, email graphics, and sales collateral.
• Support the development of trade show and event marketing assets, including booth graphics, signage, promotional materials, and large-format displays.
• Create compelling visual content that supports product marketing, corporate communications, recruiting, and business development initiatives.
• Coordinate with printers, exhibit vendors, photographers, videographers, agencies, and other external partners to execute marketing projects.
• Support the planning and production of photography, video, and other creative content required for marketing campaigns and corporate initiatives.
• Partner with leadership, sales, product management, and other internal stakeholders to develop effective marketing communications and visual storytelling.