Digital Marketing Manager

About the role

Gibson Homewares is one of the most influential home and kitchen companies in the country, selling some of the most recognized names in kitchenware to 40+ countries. Please visit us at: https://gibsonhomewares.com/.

Responsibilities

• Amazon Advertising - scale campaigns across Sponsored Products, Brands, and Display, owning ACOS and TACOS targets and defending spend decisions with data.
• Performance to creative loop - Read the analytics (impressions, click through, conversion) and translate what you find into concrete creative direction for our in-house studio on product imagery, A+ content, and brand store visuals.
• Listing & brand store excellence - own SEO, PDP quality, A+ content, and brand store optimization to maximize conversion across Marketplaces.
• Amazon Vendor Central operations end-to-end - PO confirmations, shortage disputes, chargeback management, Andon cord resolution, shipment windows, and direct Amazon communication.
• Cross-functional bridge - translate Vendor Central and marketplace issues into clear action plans for Supply Chain, Order Management, Purchasing, Logistics, and Finance teams.
• New account & channel expansion - lead launch of Amazon International accounts and new dropship/Ecom partnerships.
• Emerging channel support - contribute to strategic growth on TikTok Shop and other high-growth digital channels.
• Process improvement - identify and implement operational improvements that reduce chargebacks, shortages, and Andon cord incidents over time.

Requirements

• 3+ years of direct ecommerce marketplace experience, with Amazon at the center
• Amazon Advertising proficiency - hands-on experience in Ads Console, fluent in ACOS, TACOS, and bid strategy from doing it yourself, not from theory
• A genuine creative eye - you can look at a product page, articulate why it is or isn't converting, and brief a designer to fix it. You're comfortable being the bridge between numbers and visuals
• Amazon Vendor Central fluency - you've managed POs, disputes, chargebacks, shortages, firsthand
• CPG background - you understand the operational complexity of managing multi SKU product lines at Amazon scale. This is a hard requirement
• Data-driven operator - you use analytics to find leverage points and can build a business case for your decisions
• Strong communicator - equally comfortable presenting to a VP and resolving an ops issue with a supply chain analyst
• Los Angeles-based or willing to relocate - this is a full-time, on-site role Monday through Friday -- LOCAL CANDIDATES ONLY
• Bachelor's degree in Business, Marketing, or equivalent

Nice to have

• Amazon Seller Central or international accounts experience
• TikTok Shop or emerging marketplace experience
• Experience briefing or managing a creative or studio team