Digital Marketing Manager

Responsibilities

• Manage and support all lease-up efforts in the assigned markets
• Represent the markets as the regional marketing expert, recommending, outlining, and managing strategic marketing plans
• Work with the CMs/RMs/VPs to ensure traffic opportunities to the communities are being maximized, marketing standards are being followed, and renovations and lease-ups are on budget as far as traffic/leases
• Serve as lead on Gables.com management and future enhancement, including integration expansion, new features, troubleshooting, and daily updates
• Manage ILSs, and other digital marketing channels and related relationships, including listing opportunities, enhancements, and enhanced positioning
• Leverage existing and emerging software, CRM platforms, and marketing technologies to improve the customer experience and leasing outcomes
• Collaborate with internal Technology, Revenue Management, and Operations teams, as well as external technology partners, to support platform integrations and to build effective reporting tools through PowerBI/Microsoft Fabric
• Aid in identifying, implementing, measuring, optimizing, driving, and managing new marketing initiatives, technologies, and digital strategies
• Evaluate emerging technologies, AI-driven tools, and digital platforms to improve customer experience, efficiency, and performance
• Create and manage lease-up plans, takeovers, and 3rd party presentations
• Oversee several marketing programs and improve upon reporting capabilities
• Analyze marketing metrics to identify cause-and-effect relationships and opportunities for optimization
• Apply knowledge to interpret data and improve performance, both qualitative and quantitative
• Identify positive financial outcomes to increase profitability
• Develop strategies for marketing campaigns and examine related data
• Keep abreast of industry news, emerging technologies, consumer trends, and digital marketing best practices
• Represent Gables on industry panels, task forces, etc. when appropriate

Qualifications

Proven experience in successful lease-ups
Solid experience in data analysis and reporting
Background in project management
Strong understanding of digital marketing channels, CRM systems, and marketing technology ecosystems
Experience evaluating and leveraging technology solutions to improve customer experience and marketing effectiveness
Ability to understand marketing system integrations and collaborate effectively with internal and external technology partners
Excel and Word expert
Superb communication and multi-tasking skills with attention to detail
Strong math and analytical skills
Problem-solving aptitude and teamwork attitude
Innovative and creative
Passionate and knowledgeable about marketing, customer service, and evolving consumer behavior
Provide actionable research results to inform key business decisions
Effective communication and presentation skills with stakeholders at all levels