Digital Marketing Manager

Responsibilities

• Manage direct response digital donor acquisition to acquire thousands of new donors each year.
• Partner with an outside agency and/or directly plan and execute digital ad campaigns.
• A/B and multivariate testing of ad creative, media sites, offers, and formats (images vs. video, etc.) to drive down per donor acquisition cost over time.
• Monitor and evaluate best performing combinations, add new ones and shift the mix of media and creatives to the highest performing ones (this aspect can be managed by an outside agency).
• Execute and test a new donor email marketing plans to convert prospects and identify and cultivate new donors using marketing automation to increase their long-term donor value (LTDV).
• Manage direct response marketing with a focus on Year 1 to Year 2 retention.
• Automated email cultivation of unassigned donors and identifying high-capacity donors and getting those prospective assigned donors into automated engagement plans in collaboration with the Development team, esp. Mid-Donor team.
• Test connected television (CTV), direct mail acquisition, concerts, and other new campaigns and channels as a potential new donor acquisition channel.
• Create a quarterly Public Relations calendar along with media outreach plans and pitches.
• Manage pitch plans and communications supporting key events, campaigns, and initiatives.
• Maintain openness to time-sensitive or unpredictable marketing and PR needs, especially related to emergency response communications and media interviews.
• Expert user of Salesforce Marketing Cloud (aka Pardot Engagement Studio) and any future SMS messaging apps.
• Other duties and tasks assigned by direct supervisor.

Requirements

• Bachelor’s degree required, degree in marketing or business preferred.
• Proven record of 3+ years in direct response digital customer acquisition and/or email database marketing.
• Experience working with and/or managing external PR or advertising agencies preferred.
• Nonprofit experience a plus but not required.
• Experience with Salesforce and/or Pardot or similar CRM and marketing automation systems required.
• Savvy with direct response marketing and advertising techniques, tools, and trends.
• Strong marketing analytics and direct response copyrighting skills.
• Excellent communication skills, both verbally and in writing.
• Strong communication and relationship building skills.
• Excellent time management, trouble-shooting skills, adaptable, with ability to quickly pivot.
• Innovative, strategic creativity in developing campaigns and cultivating media.

Physical Demands

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The employee must occasionally lift and/or move up to 25 pounds.