Digital Marketing Manager

About the role

We are seeking a results-driven Digital Marketing Manager to own and scale our paid digital acquisition efforts across Google Ads and Microsoft Advertising. This role is responsible for the end-to-end lifecycle of PPC campaigns, including strategy, campaign development, execution, optimization, reporting, and performance analysis.

Responsibilities

• Develop and execute PPC strategies across Google Ads, Microsoft Advertising
• Manage campaign portfolios including Brand, Non-Brand, Competitor, Remarketing, Performance Max, Demand Gen, and Display campaigns
• Define campaign objectives, targeting strategies, bidding approaches, and budget allocations
• Conduct keyword research, audience analysis, and competitive assessments
• Build and launch new campaigns, ad groups, keywords, audiences, and ad creatives
• Create compelling ad copy aligned with marketing messaging and business objectives
• Configure campaign tracking, conversion goals, and attribution settings
• Implement and maintain UTM frameworks and tracking templates
• Monitor campaign performance daily to identify opportunities and risk
• Monitor auction dynamics, CPC prices, impression share, and competitive bidding trends
• Evaluate incremental return on advertising spend and identify points of diminishing returns
• Optimize bids, budgets, audiences, keywords, placements, and ad creatives to improve efficiency
• Manage negative keywords and maintain traffic quality
• Analyze conversion paths and recommend improvements to increase lead quality and conversion rates
• Provide proactive recommendations on budget allocation, growth opportunities, risks, and expected business outcomes
• Partner with web, content, product marketing, and sales teams to improve campaign effectiveness
• Own landing page performance and conversion optimization strategy, coordinate landing page development with web and content teams
• Collaborate with analytics and operations teams to ensure tracking accuracy and attribution alignment
• Manage relationships with external agencies and advertising vendors when applicable
• Stay current on changes across Google Ads, Microsoft Advertising, GA4, and digital marketing best practices
• Evaluate emerging advertising channels, technologies, and automation opportunities
• Recommend process improvements that increase campaign efficiency and scalability

Qualifications

• Bachelor’s degree in Marketing, Analytics, Business, or related field
• 5-7 years of recent hands-on experience operating and scaling paid search campaigns in B2B technology environment, with a proven track record generating qualified pipeline for sales-led software solutions
• Experience must be supporting demand generation programs focused on demo requests, consultations, evaluations, and pipeline creation
• Experience with campaign tracking, conversion measurement, and attribution methodologies
• Advanced proficiency in Google Analytics (GA4) and reporting tools (HubSpot, PowerBI, Salesforce CRM Analytics)
• Experience managing advertising budgets and performance targets
• Comfortable working with marketing tools (CRM, Wrike, Canva, Adobe, HubSpot, or similar tools)

Benefits

At Fortra, we offer a comprehensive benefits package that includes:

• Health, dental, and vision coverage as of hire
• Immediate enrollment in 401(k), HSA, and FSA plans
• Flexible PTO policy
• Tuition and personal enrichment reimbursement
• Option to enroll in ID Theft Protection Program

Pay

$80,000 - $100,000 USD

Schedule

Full-time, exempt position