Digital Marketing Manager

We need to output HTML fragment with sections: About the role (but note the page already shows job title, we shouldn't repeat title). The description includes "About EDPNC" and "About The Role". According to rules: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include sections only when posting has real specific content. We have: - About EDPNC (mission description) – could be "About the organization" but not listed as allowed heading. Allowed headings list includes "About the role". Not "About EDPNC". However we could treat "About EDPNC" as part of "About the role"? Probably not. The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., implying those are examples, but we should stick to those headings. However we can also include other headings if they are meaningful? The instruction: "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests those are the allowed headings. It also says: "IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we should only output sections that have content. We have content for: - About the role (the "About The Role" section). That's a heading. - Responsibilities (the "What You’ll Do" section). That's responsibilities. - Requirements (the "Requirements" section). That's requirements. - Benefits (the "We Invest in Our People—Professionally and Personally." section). That's benefits. - Schedule (the "Location: Raleigh, North Carolina (hybrid/office as applicable) Schedule: Monday and Friday remote, Tuesday-Thursday in office (based on business needs)"). - Possibly Pay? Not mentioned. So we should not include Pay. - Qualifications? Could be part of Requirements; but we have separate Requirements. Qualifications maybe not needed. - Skills? Not explicit separate; could be part of Requirements. Thus we will output sections: About the role, Responsibilities, Requirements, Benefits, Schedule. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate etc. We need to strip out navigation, cookie, legal, EEO, etc. The given text doesn't have those except maybe "Apply Now Join us..." which is application instructions; we should remove application instructions. Also "Apply Now Join us in shaping North Carolina’s economic future!" is application instruction; remove. Also "Location: Raleigh, North Carolina (hybrid/office as applicable)" and schedule line: we need to incorporate into Schedule section. We need to keep the description of About EDPNC? That's not a section heading we have; maybe we can include it under About the role? But About the role currently is separate; we could merge About EDPNC into About the role as introductory paragraph. The About the role section currently includes "About The Role" paragraph. We could prepend the About EDPNC description as part of About the role? But the instruction says do not repeat job title as heading; but we can include other content. The About EDPNC is about the organization, not the role. There's no heading for organization; but we could still include it as a paragraph under About the role or maybe under a separate heading like "About EDPNC" but that's not in allowed list. Safer to incorporate it into About the role section as introductory context. Thus About the role section will contain: - The EDPNC mission description (About EDPNC) plus the "About The Role" paragraph. We need to keep all substantive info: mission, partnership, etc. Now Responsibilities: the "What You’ll Do" bullet list (actually paragraphs). We'll convert each sentence or bullet into

items under a

. The text includes multiple paragraphs under "What You’ll Do" with headings like Digital Strategy & Leadership, Email & CRM, etc. Those are subheadings but we are not to create extra headings unless they are from allowed list? We could treat them as part of responsibilities list items, maybe each bullet as a responsibility. We'll preserve the content. We need to not invent or summarize away detail. So we should keep the subheadings as part of list items? Could wrap each responsibility area as a
• with the heading bold? But we cannot add extra HTML beyond
  • and

    . We could put the subheading as plain text inside the

  • . That's fine. Thus for Responsibilities we will create a
    with each responsibility area as a
    • containing the description. Similarly Requirements: we have bullet list; we will create
      • for each. Benefits: we have a paragraph describing benefits; we can keep as

        inside Benefits section. Schedule: we have location and schedule line; we can put as

        . Now we need to output only HTML fragment, no /, no markdown. Let's craft. First, About the role section:

        About the role

        [content]

        Content: combine About EDPNC paragraph and About The Role paragraph. About EDPNC: "At EDPNC, our mission is to improve the economic well-being and quality of life for all North Carolinians. In partnership with state, regional, local, and private sector leaders, we support North Carolina’s growth through business recruitment, existing industry support, international trade and export assistance, small business counseling, and tourism promotion. As a public-private partnership serving on behalf of the State of North Carolina, EDPNC operates at the intersection of public service and economic strategy. Our work helps attract investment, support employers, strengthen communities, and position North Carolina as one of the best places in the country to live, work, and do business. We are a collaborative, mission-driven organization that values professionalism, initiative, responsiveness, and strong relationships. The work is fast-paced, meaningful, and highly collaborative, offering employees the opportunity to engage with leaders across business, government, and communities throughout the state. At EDPNC, team members are motivated by the opportunity to make a tangible impact while working alongside smart, dedicated people who care deeply about North Carolina’s future." About The Role: "The position will be responsible for leading the development and implementation of digital marketing strategies for the Economic Development Partnership of North Carolina in support of our mission to attract businesses to North Carolina and provide expansion support for businesses already in the state. This role owns the end-to-end digital ecosystem, including website, CRM, paid and organic channels, and marketing automation, ensuring alignment across all touchpoints to drive measurable business outcomes. The Digital Marketing Manager will translate organizational goals into integrated digital strategies, oversee execution across internal teams and agency partners, and optimize performance. Success will be measured by growth in qualified leads (MQLs and SQLs), engagements, and overall marketing ROI." We'll combine into one

        maybe two paragraphs? Could be two

        but spec says use

        for prose. Could have multiple

        inside section. That's fine. Now Responsibilities:

        Responsibilities

        • Digital Strategy & Leadership Develop and own the comprehensive digital marketing strategy, aligned to EDPNC’s business and recruitment goals. In coordination with Marketing leadership, define channel mix, audience strategy, and budget allocation across paid, owned, and earned digital channels. Manage and monitor KPIs and measurement frameworks tied to business outcomes (lead generation, pipeline, conversions, engagement). Manage relationships with external agencies and vendors as they related to digital channels, ensuring performance, accountability, and alignment with strategy. Serve as the digital marketing subject matter leader across the organization, advising leadership and cross-functional teams. Oversee the utilization and optimization of the marketing technology stack to support comprehensive omnichannel campaigns.
        • Email & CRM Own the CRM and marketing automation strategy, including segmentation, lifecycle marketing, and lead nurturing. Oversee development and execution of multi-touch, full-funnel campaigns, ensuring alignment with audience journeys. Drive continuous optimization of Salesforce and Pardot ecosystems to improve lead quality, scoring, and conversion. Partner with Salesforce Administrator to ensure data integrity, reporting accuracy, and system scalability. Identify opportunities to expand CRM utilization across departments and deepen audience insights.
        • Website & Digital Experience Own the digital experience strategy for EDPNC.com, ensuring it supports conversion, engagement, and storytelling goals. Lead website roadmap planning, including UX/UI improvements, content strategy, SEO, and technical enhancements. Translate analytics into actionable insights and testing roadmaps. Oversee agency partners and internal contributors to ensure continuous site improvement and innovation.
        • Analytics & Performance Management Owns performance reporting and insights, translating data into strategic recommendations. Develop and present regular reporting on digital performance and ROI. Establish a culture of test-and-learn experimentation across channels.
        • Social Media Oversee organic social strategy to ensure alignment with broader marketing goals and campaigns. Guide content direction and ensure consistent messaging across platforms. Evaluate role of social media in brand awareness, engagement, and lead generation.
        • Cross-Functional Collaboration Partner with internal stakeholders (business development, communications, research, etc.) to align digital efforts with organizational needs/priorities. Ensure digital marketing supports sales enablement and stakeholder needs.
        • Other Stay current with emerging opportunities in the digital marketing industry; identify and communicate patterns and trends; leverage these trends into developing initiatives for customer engagement as well as gain enhanced efficiencies and productivity for the outward-facing teams. Other duties as assigned.
        We used for subheadings; that's allowed as it's not a heading tag. It's fine. Now Requirements:

        Requirements

        • Bachelor’s degree required, preferably in marketing, journalism, communications or related field
        • At least 5-7 years of experience in digital marketing required, internship and/or volunteer experience will be considered.
        • Experience developing and implementing digital strategy
        • Experience managing agencies and working with cross-functional teams
        • Experience with performance accountability
        • Proficiency in managing websites and email automation is required.
        • Proficiency with digital marketing tools and software, including but not limited to WordPress CMS, Google Analytics and other web-based monitoring tools (Hotjar, etc.); marketing automation platforms (Pardot a plus), and CRM integration (Salesforce)
        • Knowledge of Adobe software, like Photoshop, Illustrator and Adobe Premiere Pro a plus.
        • Proficient with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint); experienced with virtual meeting and collaboration platforms.
        • Key Competencies: Excellent written and verbal communication skills. Commitment to delivering consistent, high-quality work with keen attention to detail. Customer service focus and behaviors; a proactive, responsive and accountable team player. A problem solver: someone who thinks creatively, brings solutions and is adaptable and able to respond to difficult questions and issues. A student of digital marketing and advertising; intellectually curious and a facile learner; eager to keep up with emerging technologies, tools and methods. Collaborative, attuned to the needs of a variety of stakeholders and audiences.
        Note: The "Key Competencies" is a paragraph; we could keep as a single
      • containing that sentence. Now Benefits:

        Benefits

        We Invest in Our People—Professionally and Personally. At EDPNC, our benefits are designed to support your career, well-being, and life outside of work. Competitive compensation and performance incentives that reward impact and results Hybrid work schedule that supports flexibility, and balance Generous time off, including 4 weeks of PTO, 9 paid holidays, 3 sick and wellness days, and 3 flex holidays