Digital Marketing Manager

Dover Food Retail (DFR) is a leading manufacturer of Display Cases, Specialty Products, Refrigeration Systems, Power Systems and Comprehensive Services; and a pioneer in glass doors and intelligent merchandising technologies that keep food safe under brands such as HillPhoenix and Anthony. DFR is part of the Climate & Sustainable Technologies segment of the Dover Corporation® (NYSE: DOV), a diversified global manufacturer with annual revenues in excess of $7 billion. DFR is built on creativity and customer-centric innovation, fostering strong relationships with customers to deliver fresh thinking and superior solutions.

About the role

This critical role is an integral part of the DFR Marketing Leadership Team. As the Digital Marketing Manager, you will manage strategic marketing efforts focused on digital assets such as websites, social media, SEO, and select digital initiatives around sales tools and technology. You will develop initiatives to enhance customer experience and improve the use of technology in digital assets, including determining best use cases for Artificial Intelligence (AI) in marketing and sales tools.

Responsibilities

• Manage marketing activities, including the successful launch of new offerings, ensuring appropriate marketing collateral, training, and launch events for both internal and external customers.
• Support the Marketing Communications and Channel Marketing teams to drive marketing communications activities, including web development, social media, and SEO.
• Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability for supported divisions.
• Identify cross-selling opportunities that fully utilize the breadth of DFR’s product and service offerings.
• Manage a small team on an as-needed basis to drive key business priorities.
• Coach and train colleagues within cross-functional teams.
• Translate business objectives into deliverable strategies to achieve goals and create a competitive advantage in the product portfolio.
• Utilize lean techniques to drive continuous improvement and superior performance across all KPIs.
• Think strategically, scope tasks, and set goals.
• Manage external partner, supplier, and customer relationships.

Requirements

• Bachelor’s Degree in Marketing, Digital Marketing, or a similar field.
• 8+ years of experience in digital marketing, product marketing, strategic marketing, and/or marketing communications.
• 4+ years of combined experience with digital assets such as web development, Artificial Intelligence (AI), and similar digital marketing and sales tools.
• Familiarity with marketing tools: CRM platforms (e.g., Marketo), SEO tools, Hootsuite for social media, and Adobe Suite for graphic design.

Preferred Qualifications

• Master’s degree in Digital Marketing, Business, or a related field.
• Proven ability to think strategically and scope tasks effectively.
• Strong business-to-business analytical, financial, strategic thinking, and marketing skills.
• Exceptional written and presentation communication skills.
• Proven creative marketing skills and comfort with digital assets like AI and web development.
• Exceptional leadership skills, energy, and teaming capability to inspire and rally colleagues.

Skills

• Strategic thinking and goal-setting.
• Management of external relationships with partners, suppliers, and customers.
• Ability to thrive in a fast-paced, results-driven organization.
• Strong leadership and team motivation.

Benefits

• Medical, Dental, and Vision coverage.
• 401k Retirement Plan.
• Flexible Spending.
• Paid Holidays.

Pay

Salary Range: $86,000.00 - $156,000.00. We consider several job-related, non-discriminatory factors when determining pay, including responsibilities, work experience, education/training, location, and key skills needed for the position.

Schedule

Work Arrangement: Remote