Digital Marketing Manager
Denver Summit FC is Colorado’s professional women’s soccer club and the National Women’s Soccer League’s (NWSL) 16th franchise. Our mission is to cultivate the preeminent professional soccer club globally through deep and meaningful engagement with Denver’s dynamic communities. The team, set to begin play in the 2026 season, is backed by a robust ownership group led by Rob Cohen and a collective of local and national investors.
About the role
Denver Summit FC is seeking a strategic and data-driven Digital Marketing Manager to lead digital initiatives that grow and engage our fanbase across web, app, and other digital platforms. This role owns the day-to-day management and execution of web content, oversees improvements to architecture, and ensures content is refreshed on the app. The ideal candidate combines strategic thinking with creative execution, data fluency, and a passion for sports, culture, and community.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with club revenue goals and audience growth targets.
- Identify emerging digital trends and translate insights into actionable marketing plans.
- Oversee digital content strategy and delivery across web and app platforms, ensuring brand alignment and voice consistency (press releases, promotional updates, homepage carousels, highlight reels, etc.).
- Optimize the Denver Summit FC website for performance, user experience (UX), SEO, and fan engagement.
- Maintain and build landing pages and webforms to support Ticketing, Community Relations, and Partnerships.
- Lead management and enhancement of the club’s official app, ensuring it serves as a dynamic hub for fans.
- Publish targeted content on the mobile app, including personalized content for Season Ticket Members.
- Collaborate with internal teams and third-party vendors to maintain app performance and feature development.
- Use analytics tools (e.g., Google Analytics, Meta Ads Manager, Google Tag Manager) to track campaign performance, generate insights, and guide optimizations.
- Prepare regular reports on KPIs and recommend improvements for ROI.
- Develop and execute test & learn strategies to improve ticketing and merchandise conversion rates.
- Troubleshoot and resolve technical issues across the website and mobile app to ensure optimal performance.
- Manage the digital marketing budget, ensuring efficient allocation and high return on investment.
- Coordinate with external agencies and vendors to execute website relaunch, digital activations, and performance marketing campaigns.
Requirements
- Minimum BS/BA degree in Marketing or related field.
- 4+ years’ experience in a website marketing manager or marketing web developer role.
- Experience with WordPress is required.
- Applicants must meet minimum qualifications at the time of hire.
- Ability to work nights and weekends as required.
- Ability to travel between downtown Denver office and Centennial Stadium.
- Lift 50 lbs. daily.
- Work in extreme weather conditions.
Preferred Qualifications
- Experience in a sports organization.
- Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards.
Skills
- Strong understanding of SEO, content marketing, and website management.
- Familiarity with Google Analytics, Google Tag Manager, and Google Search Console.
- Highly proficient with WordPress websites and content management systems (CMS).
- Highly proficient with HTML, CSS, and JavaScript.
- Excellent organizational and time management skills to oversee multiple campaigns and initiatives.
- Ability to analyze data, draw insights, and use them to make informed decisions.
- Proficiency with tools and techniques for tracking and analyzing data.
- Ability to maintain a positive attitude and demonstrate professionalism.
- Ability to maintain a high level of confidentiality.
- Ability to work independently and in a group setting, demonstrating good judgment.
- Excellent interpersonal and communication skills (oral and written).
- Ability to multi-task, prioritize, and adapt to changing environments.
Pay
Base salary range $65,000–$75,000 per annum. Eligible for annual discretionary bonus.
Benefits
- 15 Paid Company Holidays
- Health Insurance (Medical, Dental, Vision)
- Paid Time Off (PTO)
- Life and AD&D Insurance
- 401(k) match
- RTD EcoPass
- Dog-friendly headquarters
- Employee ticket opportunities