Digital Marketing Manager

Benefits: Employee discounts Part-Time Digital Marketing Manager CRAV Co. | Dallas / Frisco, Texas Schedule: Minimum of 25 hours per week Compensation: $40 per hour About CRAV Co. CRAV Co. is a Dallas-area fragrance brand offering luxury candles, home fragrances, custom scent development, and interactive candle- and perfume-making experiences. With locations in Dallas and Frisco, we serve retail customers, corporate clients, and businesses seeking signature scents, custom gifts, and memorable events. We are seeking a strategic, hands-on Digital Marketing Manager to lead our marketing efforts, strengthen our online presence, grow sales and bookings, and support our presence at local events. About The Role You will work directly with the founder and take ownership of CRAV’s marketing strategy and execution. We’re looking for someone who proactively brings ideas, identifies opportunities, and moves projects forward independently. The ideal candidate combines creativity with analytical thinking and knows how to translate business goals into campaigns that generate measurable results. This position requires some evening and weekend availability for local events. Key Responsibilities Marketing strategy and calendar: Own a forward-looking marketing calendar covering product launches, seasonal promotions, retail sales, experiences, private events, and B2B opportunities. Propose initiatives and manage execution from concept through completion. Search engine optimization: Improve Shopify website content, product descriptions, collection pages, and local search visibility. Research relevant keywords and track organic traffic and conversions. Paid advertising: Build, manage, and optimize Google and Meta advertising campaigns. Test audiences, messaging, creative, and landing pages to improve performance. Email marketing: Plan and execute campaigns, segment customer lists, and develop automated sequences, including welcome emails, abandoned checkout reminders, post-purchase follow-ups, and customer re-engagement. Customer retention: Develop initiatives that encourage repeat purchases, return visits, referrals, and ongoing engagement. Grow our email subscriber list through appropriate opt-in practices. Website performance: Maintain promotional content and identify opportunities to improve the online shopping and experience-booking process. Brand messaging and content: Write compelling copy for emails, advertisements, website content, and social media. Create and coordinate campaign assets while maintaining CRAV’s premium brand identity. Local visibility and reputation: Maintain Google Business Profiles for Dallas and Frisco, keep business information current, encourage customer reviews, and respond professionally to feedback. Budget management: Recommend marketing budget allocations, monitor spending, and obtain approval before increasing budgets or purchasing software. Marketing and community events: Attend local marketing, networking, and community events to represent CRAV, build relationships, and identify partnership opportunities. Local event support: Assist with planning, promotion, setup, guest engagement, and breakdown for local events, markets, workshops, and brand activations. Capture content for future marketing. Lead collection and follow-up: Collect and organize event leads with appropriate consent, coordinate timely follow-up, and help convert interest into purchases, bookings, and B2B conversations. Reporting and optimization: Provide concise weekly updates and monthly performance reviews covering spending, sales and leads generated, campaign performance, lessons learned, and recommended next steps. Account and asset management: Keep marketing accounts, customer lists, creative assets, and reporting organized, documented, and accessible to CRAV. All accounts and assets must remain company-owned. Qualifications At least three years of relevant digital marketing experience, with examples of measurable results.Hands-on experience with SEO, Google Ads, Meta Ads Manager, and email marketing.Experience with Shopify and an email platform such as Klaviyo or Mailchimp.Working knowledge of Google Analytics 4, Google Search Console, Google Business Profile, and conversion tracking.Strong copywriting, analytical, organizational, and communication skills.Ability to develop strategy and personally execute the work.Experience creating marketing assets using Canva or similar tools.Initiative, sound judgment, and the ability to manage priorities independently.A professional, personable approach to engaging with customers and potential partners.Ability to travel between our Dallas and Frisco locations and attend local events, including occasional evenings and weekends.Experience with retail, e-commerce, beauty, fragrance, hospitality, or experience-based businesses is a plus. What Success Looks Like Consistent, proactive execution of a marketing plan aligned with CRAV’s goals.Growth in qualified website traffic, online purchases, and experience bookings.More qualified inquiries for private events and custom fragrance projects.Stronger customer retention, email performance, and local visibility.Responsible use of marketing budgets with clear reporting on results.Local events that generate customer relationships, sales opportunities, and useful marketing content. First 90 Days Review current marketing channels, accounts, and performance; identify priority improvements; establish a marketing calendar; and execute initial campaigns. A 90-day review will assess progress against goals established with the founder using existing performance benchmarks. Opportunity for Growth CRAV Co. is a growing company, and we’re looking for someone who wants to grow with us. As the business expands and measurable results are demonstrated, there may be opportunities for increased compensation, additional hours, and greater responsibility. How To Apply Please submit your résumé and two or three examples of campaigns you personally managed. Include your responsibilities, results achieved, and weekly availability, including evenings and weekends.