Digital Marketing Manager

About the role

Country Bank is a growing mutual community bank with locations in Hampden, Hampshire and Worcester counties. Founded in 1850, we are dedicated to making a positive impact in the lives of our customers, communities, and team members.

Responsibilities

• Manages Marketing Automation System, ensuring effective lead capture, automation, and campaign optimization.
• Develops and executes a digital content calendar including email and social media posts.
• Builds and manages nurture workflows, segmentation, and reporting dashboards.
• Serves as the day-to-day owner of the bank’s website, ensuring optimal performance, accessibility, compliance, and brand consistency.
• Partners with internal teams and external vendors to manage updates, landing page development, navigation enhancements, and new feature rollouts.
• Uses analytics tools (Google Analytics) to monitor behavior, improve conversions, and refine content.
• Collaborates on website personalization initiatives, including dynamic content, video integration, and tailored customer journeys.
• Collaborates with the marketing agency on paid media and digital creative development.
• Collaborates with internal stakeholders on product promotions, customer stories and employee achievements/acknowledgements.
• Creates blog content and thought leadership pieces in collaboration with business line leaders to further enhance the Bank’s brand and online presence.
• Ensures consistent voice, brand standards, and messaging across all digital platforms.
• Develops and maintains SEO strategies to improve search rankings and organic traffic.
• Designs and updates in-branch signage, digital displays, outdoor signage and marketing collateral.
• Partners with Compliance to ensure all marketing content meets regulatory and ADA standards.
• Models and promotes the Country Bank Experience for all staff.
• Participates in Bank sponsored and community events to increase outreach and foster new business opportunities.

Qualifications

• A Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience is required.
• A minimum of five years of marketing experience is required, preferably in financial services or a regulated industry.
• Experience with maintaining ADA compliance, financial regulations (or equivalent), and accessibility standards for digital content is preferred.
• Knowledge and experience with paid digital advertising platforms (Google Ads, social platforms), and a preference for knowledge and experience utilizing HubSpot in the Marketing Hub, Caht, and SMS.

Benefits

The hiring range for this position is $75,000 to $85,000. Starting pay is determined based on candidate's qualifications and experience. This position is Full Time, 40 hours weekly. Country Bank offers a competitive total compensation package and comprehensive benefit package including medical, dental and vision insurance, a 401(k) plan with a generous employer contribution plus match, income protection benefits, educational assistance and tuition reimbursement benefits, hybrid work and flexible scheduling options, and generous total paid time off.