Digital Marketing Manager

About the Role

Colwen Hotels is seeking a driven, hands-on Digital Marketing Manager who knows how to turn digital opportunities into measurable results. If you enjoy building high-performing campaigns, digging into data, optimizing the guest booking journey, and managing multiple priorities in a fast-moving hospitality environment, this could be the right opportunity for you. As a key member of the Colwen Hotels Marketing Team, you will help drive the digital presence and e-commerce performance of hotels, restaurants, event venues, and other hospitality businesses across our growing portfolio. From paid search and metasearch to OTA marketing, SEO, website content, and hotel brand programs, you will play an important role in increasing visibility, capturing demand, driving direct bookings, and growing revenue. You will collaborate closely with Marketing Managers, Social Media Managers, Revenue Management, Sales, Operations, hotel teams, agencies, and technology partners to bring campaigns to life and continuously improve performance. This position is based at our corporate office in Portsmouth, New Hampshire.

What You'll Do

• Execute and optimize digital marketing and e-commerce strategies across an assigned portfolio of hotels and hospitality businesses.
• Manage paid media campaigns across search, metasearch, OTA, social media, and hotel brand platforms.
• Partner with Marketing Managers and Social Media Managers to develop and execute targeted paid media and paid social campaigns.
• Maintain and enhance hotel and outlet websites, including content, promotions, SEO, imagery, and overall accuracy.
• Create and support compelling packages, offers, need-period campaigns, and other revenue-driving initiatives.
• Monitor campaign budgets, conversion performance, return on investment, and key digital metrics.
• Translate data into clear insights, actionable recommendations, and meaningful performance improvements.
• Identify opportunities to strengthen the online guest journey and increase direct bookings.
• Manage and optimize hotel, restaurant, and venue listings across relevant digital channels.
• Collaborate with brand, agency, and technology partners to troubleshoot challenges and improve results.
• Stay ahead of hotel brand programs, platform changes, digital trends, and emerging marketing opportunities.

Platforms You'll Work With

• Advertising: Google Ads, Expedia TravelAds, Koddi, hotel metasearch, Booking Network Ads, and Meta Ads
• Analytics: Google Analytics, CRM platforms, and performance dashboards
• Web and CMS: Hotel brand websites, Squarespace, Amadeus, Milestone, and other content management systems
• Hotel Marketing Platforms: Marriott PLUS, Hilton ELEVATE, IHG BOOST, and Choice REVUP

What You'll Bring

• Three or more years of experience in digital marketing, e-commerce, or another performance-driven marketing role.
• Hospitality, travel, tourism, or multi-location marketing experience preferred.
• Hands-on experience managing paid digital campaigns, budgets, optimization, and performance.
• Experience with website content management, SEO, digital analytics, and reporting.
• Familiarity with hotel metasearch, OTA advertising, and brand marketing platforms strongly preferred.
• A strong analytical mindset and the ability to turn performance data into practical action.
• Excellent organizational, communication, and project management skills.
• The ability to manage multiple hotels, campaigns, platforms, deadlines, and priorities simultaneously.
• A proactive, collaborative approach and the confidence to work across corporate, property, agency, and brand teams.
• Strong attention to detail paired with a genuine drive to improve performance and deliver results.

Why Join Colwen Hotels?

At Colwen Hotels, marketing is an important driver of the guest experience and the success of our hotels. You will have the opportunity to make a visible impact across a diverse and growing hospitality portfolio while working alongside talented professionals in Marketing, Revenue Management, Sales, and Operations. We value fresh thinking, strong execution, collaboration, and people who are energized by seeing their work produce real business results.

Benefits & Perks

• Medical insurance with a company-funded HRA
• Dental and vision insurance
• Flexible Spending Accounts
• A wide array of supplemental insurance offerings
• Paid Time Off programs
• Employee Assistance Program
• Traditional and Roth 401(k) options with employer match
• Hotel discount travel program for associates and their families
• Exclusive associate discounts on travel, entertainment, and retail
• Training and development programs
• Career advancement opportunities