Digital Marketing Manager

Key Responsibilities

• Own media planning, management, and optimization of digital media across Central Bank's business lines and markets, ensuring budgets and channel mix align to business priorities.
• Serve as the day-to-day lead with agency partners on media planning, campaign execution, and ongoing optimization, holding partners accountable to performance benchmarks and timelines.
• Drive social media strategy and planning bank-wide, with particular emphasis on Mortgage, translating business goals into channel-specific content and campaign plans.
• Manage and develop two Social Media Coordinators, setting priorities, reviewing content calendars, and coaching toward stronger execution and career growth.
• Plan, launch, and optimize paid social and digital media campaigns across Meta and other platforms, using platform tools and reporting (e.g., Meta Ads Manager) to manage spend and performance.
• Manage organic and paid social publishing, listening, and reputation workflows using tools such as Hootsuite and SOCi across all Central Bank markets and locations.
• Manage the digital media budget across the holding company and all markets, tracking spend against plan, reallocating investment toward top-performing channels and campaigns, and maximizing efficiency to ensure the company stays on budget.
• Monitor, analyze, and report on digital and social performance using analytics platforms, translating data into clear recommendations for stakeholders and leadership.
• Lead ongoing testing and experimentation across creative, audience, and channel strategy, building a disciplined test-and-learn approach that scales what works.
• Advance Central Bank's approach to social AI optimization, improving how content is indexed, cited, and surfaced in AI-driven search and social discovery experiences.
• Balance competing priorities and deadlines with strong attention to detail, ensuring all social and digital media activity complies with banking regulatory, brand, and accessibility requirements.
• Partner with content, creative, analytics, and development teams to align social and media strategy with broader digital marketing initiatives and the overall marketing calendar.
• Define and communicate digital and social media KPIs and ROI metrics through regular reporting, data visualization, and presentations to stakeholders and leadership.

What Success Looks Like

• Within the first year, establish a clear, business-line-aligned media planning process.
• Strengthen agency accountability and campaign performance.
• Build a strong, well-coached Social Media Coordinator team.
• Put in place a repeatable test-and-learn framework that measurably improves social and digital media performance, with Mortgage social strategy as an early proof point.