Digital Marketing Manager

Responsibilities

• Own CarolinaHandling.com as a strategic business asset, responsible for customer experience, lead generation, search visibility, and digital performance.
• Develop and execute the website roadmap, prioritizing enhancements that improve user experience, engagement, conversion rates, and business outcomes.
• Manage website content governance, ensuring content remains accurate, optimized, on-brand, and aligned with business objectives.
• Partner with internal stakeholders and external development partners to implement website improvements, functionality enhancements, and new digital experiences.
• Monitor website health, accessibility, technical performance, and SEO best practices.
• Develop and execute strategies to increase organic traffic, improve search visibility, and generate qualified inbound demand.
• Serve as the subject matter expert for SEO, AEO, GEO, and emerging search technologies.
• Conduct keyword research, content optimization, technical SEO analysis, and competitive benchmarking.
• Collaborate with content creators and subject matter experts to develop search-focused content that supports customer needs and business objectives.
• Identify opportunities to expand Carolina Handling's digital footprint and authority across search and AI-driven discovery platforms.
• Lead website and landing page optimization efforts designed to improve visitor engagement and conversion rates.
• Design, build, and optimize landing pages supporting campaigns, product launches, events, and lead generation initiatives.
• Conduct A/B testing and user behavior analysis to identify opportunities for conversion improvement.
• Partner with the Performance Marketing team to maximize paid campaign effectiveness through optimized digital experiences and conversion paths.
• Establish and maintain reporting frameworks that measure website performance, lead generation, campaign effectiveness, and pipeline contribution.
• Analyze website, campaign, and customer journey performance using HubSpot, Google Analytics, Search Console, and other marketing technologies.
• Translate complex performance data into actionable recommendations and executive-level insights.
• Monitor industry trends, competitor activity, and emerging technologies to identify opportunities for continuous improvement.
• Serve as a trusted partner to Sales, Recruiting, Product Management, Communications, and Executive Leadership teams.
• Collaborate with internal stakeholders to align digital initiatives with business priorities and revenue goals.
• Manage relationships with external agencies, website development partners, and technology vendors.
• Champion a culture of experimentation, continuous learning, and data-driven decision making across the marketing organization.
• Drive conversion rate optimization (CRO) by designing effective landing pages, testing calls to action, and collaborating with external partners to maximize the impact of paid media and demand capture campaigns.
• Monitor digital marketing trends and competitor initiatives, applying insights to continuously improve the organization’s digital presence, demand capture strategy, and overall marketing effectiveness.

  Requirements

  • All potential hires are subject to pre-employment checks which include but are not limited to background checks, drug screenings, and motor vehicle record checks.
  • Bachelor’s degree in marketing, business, communications or similar required.
  • Team-oriented, customer-centered drive with a passion to learn in a fast-paced, goal/deadline-driven atmosphere driving digital marketing efforts.
  • Positive attitude with a high level of accountability, personal drive and strong work ethic as important as experience.
  • Proficient in CMS platforms (Sitecore, WordPress, or Umbraco preferred; adaptability to new systems valued), HubSpot CRM (preferred) or comparable CRM platforms such as Salesforce, Google Analytics, SEO tools, and other digital marketing platforms.
  • Capable of managing small to complex projects from beginning to end, successfully balance multiple projects, and ensure timely and successful project completion.
  • Understanding of digital messaging creation, storytelling, and brand development.
  • Creative and competent in communicating and building relationships throughout the organization, strong verbal and written communication skills.
  • Comfortable working with a team approach - work with others in pursuing common goals, open to cross-training and learning all facets of our Marketing department.
  • Adept with assimilating and disseminating information in a professional manner.
  • Demonstrate analytical and problem-solving skills.
  • Proficient in Microsoft Office products including MS Project, Word, Excel, PowerPoint and Outlook.

  Qualifications

  • 5-7 years’ experience in digital marketing, including developing, implementing, and managing campaigns that promote the organization’s products and services; candidates from small to medium-sized organizations with broad, cross-functional responsibilities are strongly preferred.

  Skills

  • Proficiency in CMS platforms (Sitecore, WordPress, or Umbraco preferred; adaptability to new systems valued).
  • HubSpot CRM proficiency (preferred) or comparable CRM platforms such as Salesforce, Google Analytics, SEO tools, and other digital marketing platforms.
  • Strong project management and organizational skills.
  • Excellent communication and collaboration skills.
  • Ability to analyze and interpret complex data.
  • Experience with digital marketing tools and technologies.

  Benefits

  • Health Benefits: Medical, Dental and Vision Insurance, Prescription Drug Plan.
  • Financial and Tax-Saving Benefits: Company-paid Disability, Life and AD&D Insurance; 401(k) plan with company match and profit sharing; Flexible Spending Accounts, Health Savings Account, and Dependent Care Account.
  • Additional Benefits: Critical Illness, Legal Services, Identity Theft Protection, and Pet Insurance.
  • Company Benefits: Paid Time Off, Employee Assistance Program, Tuition Reimbursement, Milestone & Anniversary Gifts, Philanthropy/Corporate Contributions, Associate Giving Fund, and Discount Programs.
  • Comprehensive Perks Package: Includes technology and home office setup, professional development opportunities, and career growth and advancement initiatives.
  • Employee Recognition Program.

  Physical Requirements & Working Conditions

  • The position is classified as sedentary work, requiring the ability to remain stationary for extended periods while occasionally moving within the office to complete tasks.
  • Physical demands include the ability to frequently lift and/or move objects weighing up to 10 pounds and occasionally up to 25 pounds.
  • Manual dexterity is necessary for computer operation, writing, and handling materials.
  • Clear articulation and voice control are essential for effective communication with both internal and external customers via telephone.
  • Specific vision abilities essential for this role include close vision, peripheral vision, and the ability to adjust focus.
  • While the role involves regular interaction with internal and external customers in a dynamic office environment, occasional exposure to shop environments and associated hazards may occur.
  • The individual must effectively manage tight deadlines, shifting priorities, and a high volume of information flow while maintaining professionalism.
  • Handling sensitive and confidential information is part of the job.
  • Standard office equipment such as laptops and smartphones are regularly utilized, and noise levels typically range from low to moderate.
  • Travel Requirements: Up to 15%.

  Pay

  (Details TBD)

  Schedule

  (Details TBD)