Digital Marketing Manager
Care Access is working to make the future of health better for all. With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly to communities that often face barriers to care. We are dedicated to ensuring that every person has the opportunity to understand their health, access the care they need, and contribute to the medical breakthroughs of tomorrow.
About the role
The Digital Marketing Manager will lead the development and execution of digital campaigns aimed at increasing patient engagement and recruitment. This role requires a data-driven leader who thrives on digging into analytics, identifying growth opportunities, and optimizing digital channels for maximum impact.
Responsibilities
- Develop and implement digital marketing strategies to support patient recruitment.
- Manage paid advertising campaigns across search, social, and display platforms.
- Analyze performance data to uncover actionable insights and drive channel optimizations.
- Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goals.
- Activate and grow overall channels used to reach our target audience digitally including programmatic, CTV, and other paid social channels.
- Build strategies and activate full funnel campaigns, growing awareness of Care Access and our overall offerings.
- Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies.
- Strategically manage and allocate a multi-million-dollar digital marketing budget to maximize overall performance.
- Work with development and analytics teams to further build out our marketing automation.
- Assist with additional project planning as needed.
- Continuous A/B testing on email and SMS marketing.
Requirements
- Expertise in full funnel campaign strategy, including channels such as paid social, programmatic, and other marketing channels.
- Passion for data analysis and uncovering growth opportunities.
- Experience in building multi-million dollar ad strategies.
- Proactive problem-solver with excellent attention to detail.
- Ability to lead cross-functional teams and manage multiple projects.
- Bachelor’s degree in marketing or a related field.
- 5+ years of experience in digital/performance marketing and performance optimization.
How We Work Together
This is a remote position within the United States. This role requires 100% of work to be performed in a remote office environment. Occasional planned travel may be required as part of the role, with less than 10% travel requirements. The physical demands associated with this position include the ability to use keyboards and other computer equipment.
Pay
The expected pay range for this role is $90,000 - $120,000 USD per year for full time team members.
Benefits
- Paid Time Off (PTO) and Company Paid Holidays
- 100% Employer paid medical, dental, and vision insurance plan options
- Health Savings Account and Flexible Spending Accounts
- Bi-weekly HSA employer contribution
- Company paid Short-Term Disability and Long-Term Disability
- 401(k) Retirement Plan, with Company Match