Digital Marketing Manager

About the role

The historic Count Basie Center for the Arts, located in downtown Red Bank, New Jersey, is seeking a Digital Marketing Manager to join its Marketing Department.

Responsibilities

• Manage member and patron mailing lists
• Segment and disseminate organizational messaging, including event announcements, member presales, and other communications
• Track email open rates and manage the marketing database
• Create organic and paid social media messaging across platforms such as Facebook, Instagram, Meta, Google Ads, and emerging platforms
• Track paid social efforts and analyze organic trends, including best post types and conversions
• Manage digital marketing signage across the Count Basie Center campus
• Perform other duties as assigned

Requirements

• Bachelor’s Degree in marketing, media, or related field; majors such as Music Industry or Arts Administration will be considered
• 2+ years of relevant work experience
• Experience with popular email marketing platforms (Mailchimp is a major plus)
• Experience with Facebook Business Manager and Google Ads
• Ability to work remotely
• Excellent writing skills
• Portfolio of organic and paid social media content, with a focus on self-created video
• Computer proficiency in both Mac and Windows environments
• Working knowledge of popular culture, past and present
• Willingness to work some nights and weekends (approximately 10%)
• Understanding of the entertainment, education, or nonprofit sectors is helpful but not required
• Strong work ethic and ability to thrive in a fast-paced, collaborative environment

About the organization

Founded in 1926, the Count Basie Center for the Arts is New Jersey’s premier center for the cultural arts. Its mission is to inspire, educate, and entertain through live events, arts education, and community engagement. The organization serves tens of thousands of students and over a quarter million eventgoers annually. The Basie Center includes two performance spaces (the historic Hackensack Meridian Health Theatre and The Vogel), Basie Center Cinemas, community theatre company Phoenix Productions, and the Grunin Arts & Education Building, home to Turner Academy of the Arts programming, including the Count Basie Center Conservatory of Music. The organization is committed to diversity, inclusion, and positive change in its programming, community work, and workforce.