Digital Marketing Manager

About the role

Lead the strategy and execution of digital marketing initiatives, marketing technology, and data systems across the Global Marketing Organization (GMO).

Create a strong case built on data (consumer trends, competitive landscape, best in class experiences, analytics).

Responsibilities

• Optimize the customer lifecycle and lead management process including documentation of campaign execution, leads management, automation, and process flows.
• Help improve scoring models and lifecycle management by facilitating sales handoff, prioritization, and automated nurture programs.
• Own the management, strategy, and execution of Alorica’s paid media programs in close partnership with our agency, including hands-on oversight across multi-channel campaigns (e.g., search, social, display, native, retargeting, etc.), with a focus on performance optimization and pipeline impact.
• Lead the strategy, creation, and execution of nurture and drip campaigns across the buyer journey, partnering cross-functionally to drive lead progression, continuously test and optimize messaging, cadence, and channels, and improve conversion and engagement over time.
• Enable marketing teams to efficiently execute campaigns through scalable systems, develop reusable templates and automation patterns, and improve speed and quality of campaign deployment.
• Oversee testing and implementation of campaigns to actively analyze targeting and segmentation, advertising creative, landing pages, and positioning to increase ROI and drive volume.
• Research and present new developments and opportunities for ongoing campaign optimization.
• Stay up-to-date on the latest digital platforms and approaches for analytics and data collection including cookie, third party pixels, etc. in compliance with local and global regulations and requirements.

Requirements

• B.A. degree in Business, Marketing, Communications or related field.
• 3-5 years experience of digital marketing experience.
• Comfortable with key MarTech stack: HubSpot, Demandbase, WordPress, GA4, Looker, Funnel.io, Apollo, LinkedIn Sales Navigator, and others.
• Proven experience launching, executing, and optimizing creative marketing programs that help drive revenue.
• Exceptional collaboration, teamwork and interpersonal skills while always championing the user experience.
• The ability to prioritize, multi-task and execute quickly while still following best practices in a fast-paced environment.
• Experience in keyword research, bid management, and campaign optimization techniques (plus).

Qualifications

• The ability to prioritize, multi-task and execute quickly while still following best practices in a fast-paced environment.
• Experience in keyword research, bid management, and campaign optimization techniques (plus).

Skills

• Strong digital background with a well-developed understanding of customer behavior.
• Ability to create a strong case built on data (consumer trends, competitive landscape, best in class experiences, analytics).

Benefits

Comprehensive benefits including medical, dental, vision, and 401(k)

Pay

Competitive base pay with performance-driven incentives

Schedule

Full Time