DIGITAL MARKETING + EVENTS COORDINATOR (ON-SITE)

The Digital Marketing + Events Coordinator will elevate the customer experience through creative initiatives, targeted communications, and event programming.

Responsibilities

• Produce, manage and execute high-quality, engaging content to drive awareness of properties and customer engagement efforts across portfolio
• Work directly with the Director of Customer Engagement to help plan and execute on-site events, including year-round tenant programming and customized experiences
• Create, monitor, manage and grow company's social media content that enhances engagement (office leasing, event programming and corporate accounts)
• Collaborate with internal team to develop strategic marketing and communications initiatives
• Perform various duties to provide exclusive tenant offerings, including supporting tenant orientation, ongoing engagement opportunities and retention efforts
• Explore new programming and amenity opportunities to provide enriching experiences
• Manage goBallantyne app program, including proactively seeking new partners and providing ongoing support
• Maintain positive ongoing relationships
• Manage park reservations and reservations platform
• Assist in onboarding for community and event partners, from executing paperwork process to vendor relationship management
• Proactively seek new vendors and community partners to support engaging programs and events
• Responsible for managing the community general inbox daily. Respond to email on a timely manner. Coordinate food trucks and ongoing communication
• Collaborate internally to share new trends and ideas, communicate customer needs, etc.
• Ensure proper, consistent and effective implementation of brand and content standards across communications channels
• Update marketing materials to keep content fresh
• Support on goBallantyne.com and digital signage management as needed
• Assist with special projects as directed by management

Requirements

• Effective written and oral communication skills
• Minimum of one to two years of professional experience in marketing, communications or event management
• Project management experience
• Experience managing social media platforms, including Facebook, LinkedIn, Instagram, TikTok, YouTube and X, including an understanding of trends with ability to generate content quickly
• Ability to work in a fast-paced environment where demands are constantly changing
• Strong time management skills
• Ability to project a professional and knowledgeable demeanor
• Excellent problem-solving and critical thinking skills
• Experience in Adobe Creative and Microsoft Office Suites and talent for technology
• Working knowledge of Canva is a plus
• Experience with digital signage software is a plus
• Working knowledge and experience in content management system(s) and email campaign management (e.g., MailChimp) is a plus
• Expertise in web design, photography and video editing skills are a plus
• Bachelor’s degree in marketing, communications, hospitality, business or related field is preferred
• Maintain a flexible schedule and be available to support events, programs and community needs as they arise, including occasional evenings, weekends and holidays