Digital Marketing & Web Coordinator

DIGITAL MARKETING & WEB COORDINATOR

ACDI is seeking a detail-oriented and growth-minded Digital Marketing & Web Coordinator to support our website, reseller portal, internal intranet, and digital marketing platforms. This is a marketing-focused role, not a back-end development position.

• Website & Digital Content Management: Maintain and update content across ACDI’s website, reseller portal, and internal intranet.
  • Create and update landing pages, product pages, event pages, resource pages, forms, and calls to action.
  • Publish blogs, product updates, gated content, and campaign materials.
  • Review pages regularly for accuracy, outdated information, broken links, formatting issues, and missing assets.
  • Help ensure digital content is clear, organized, brand-compliant, and easy to navigate.
  • Support website redesign and improvement projects alongside external agencies, vendors, and internal teams.
• Digital Campaign Support: Support digital marketing campaigns by confirming that landing pages, links, forms, downloads, and calls to action work correctly.
  • Coordinate with the marketing team to publish campaign materials and trackable digital resources.
  • Test pages, forms, workflows, and digital tools before they go live.
  • Help identify and resolve basic website and campaign issues.
  • Aid in gated-content workflows and lead-capture processes.
• Reseller Portal, Resource Hub, and Intranet Support: Organize partner-facing collateral, product materials, training resources, videos, one-pagers, presentations, and case studies.
  • Maintain clear folder structures, categories, tags, naming conventions, and version control.
  • Remove outdated materials and replace them with current versions.
  • Help improve the structure and usability of ACDI’s reseller portal and internal intranet.
  • Work with internal teams to gather content, images, documents, and updates for digital platforms.
  • Help ensure employees and reseller partners can find the resources they need quickly and easily.
• SEO, Analytics, and Reporting: Assist with basic website and digital campaign reporting.
  • Monitor website traffic, page performance, form submissions, resource downloads, and campaign activity.
  • Support basic on-page SEO updates, including page titles, headings, meta descriptions, keywords, and internal links.
  • Use data to identify popular resources, outdated pages, and opportunities to improve the digital experience.
  • Help maintain accurate tracking and reporting across campaigns and digital platforms.
  • Share regular insights and recommendations with the marketing team.
• Marketing Technology and AI Tools: Learn and use tools such as WordPress, HubSpot, Zoho, Google Analytics, Search Console, Canva, and other marketing platforms.
  • Explore practical uses of AI tools to improve content updates, reporting, organization, and marketing workflows.
  • Document repeatable processes for website updates, campaign launches, and resource management.
  • Stay curious about new tools and bring forward ideas that can improve efficiency and the user experience.
• Collaboration and Project Coordination: Work with internal teams to gather information and coordinate digital updates.
  • Manage multiple small projects, updates, and deadlines at the same time.
  • Ask questions, communicate progress, and follow through on assigned tasks.
  • Bring fresh ideas for improving the digital experience for partners, customers, and employees.

Experience with WordPress or another content management system, familiarity with HubSpot, Zoho, Google Analytics, Search Console, or Canva, and basic knowledge of SEO best practices are helpful but not required. Familiarity with HTML and CSS is also helpful. Experience working with reseller, partner, or customer portals is a plus.

Other duties may be assigned.