Marketing Coordinator

About the role

The Content Marketing Coordinator supports the company’s efforts through strategic, integrated internal and external digital communications, including PR and marketing initiatives that promote and protect multiple brands. The role is responsible for understanding and helping create, post, measure ROI and archive the organization’s content strategy to ensure all messaging support and reflects the company’s core values. This position directly supports marketing, community outreach and professional services communications and publicity efforts through blog, social media channels and website content. By supporting the marketing team with go-to-market content, including one pagers, infographics, comparison charts, website landing pages/microsites, conversational AI strategical workflows, industry-focused email campaigns, customer newsletters, blogs, infographics, podcasts and more, The Content Marketing Specialist guides our company voice through unique, creative content.

Responsibilities

• Develops editorial calendar including blogs and website content – intended for potential clients, partners, executives, and clients.
• Develops new and engaging digital content on a regular basis to be used for websites, social media marketing and online advertising campaigns.
• Coordinates with creative production staff to create and edit content for company initiatives, projects, campaigns, emails, newsletters, and product collateral. This includes video scripts, blogs, use cases, case studies, and more.
• Develops a system to archive content assets such as online ads, videos, and other graphics.
• Optimizes SEO to rank on Google by utilizing tools such as SEMrush.
• Collaborates with product managers, outside consultants, and other leadership to develop communication strategies and plans.
• Occasional website updates and editing.

Requirements

• Exceptional writing and editing skills, with the ability to craft engaging and persuasive content tailored to different platforms and target audiences.
• Basic SEO knowledge & keyword research experience (3-5 yrs experience)
• Ability to empathize with readers’ perspective and experiences.
• Strong time management and project management skills within the digital platform.
• Experience working with content for direct response lead generation, branding, and community endeavors.
• Knowledge of marketing technologies and Google Analytics.
• Experience in conducting market research and analyzing data to inform digital marketing strategies and decision-making.
• Proven ability