Digital Marketing Coordinator

About the role

The Digital Communications Coordinator, working in collaboration with and in support of the firm’s strategic initiatives, is a key contributor within the Digital Communications Center of Excellence. This role is supervised by the Senior Manager, Communications, and the coordinator works closely with internal stakeholders to support various digital marketing delivery activities throughout the Americas region.

Responsibilities

• Edit/update and publish webpages on the firm website and microsites using the content management system.
• Build and publish new webpages using established templates and components within the content management system.
• Make basic enhancements to help fine tune search relevance on the website using Coveo.
• Monitor the general info@dlapiper.com mailbox.
• Construct and publish social media posts natively or by using the Firm’s social media marketing platform following best practices and standards.
• Publish firm content within our employee advocacy tool.
• Resize or crop digital images using image editing application.
• Provide ‘virtual event’ support as required.
• Perform QA on all new or updated web pages, email messages and/or event site to ensure all digital content adheres to Firm digital, brand and accessibility standards.
• Review QA reports in Siteimprove to ensure website content quality.
• Provide marketing survey support using Firm survey solution as required.
• Pull basic data reports in Google Analytics.
• Track all projects and tasks within Marketing Central tracking system; proactively share progress updates with stakeholders.
• Provide ad-hoc project assistance to Senior Manager, Marketing Ops marketing as needed.
• Develop, maintain and optimize documentation (workflows, processes, procedures, etc.).
• Utilize Firm collaboration platforms to collaborate with relevant colleagues and stakeholders.
• Perform other duties as assigned.

Desired Skills

• B2B marketing agency, or equivalent required; previous law firm experience a plus.
• Experience with hands-on use of Vulture email marketing platform as well as InterAction CRM system is preferred.
• Basic HTML coding and Photoshop skills.
• Hands-on experience using a content management system (Sitecore a plus).
• Experience working within a social media marketing platform a plus.
• Ability to work in virtual teams and collaborate online is essential.
• Strong attention to detail and ability to work effectively in a fast-paced environment.
• Strong written and verbal English and Spanish language communications skills.
• Proficient in Microsoft Office, Microsoft Teams, Microsoft SharePoint or similar.
• Experience with image editing application such as Photoshop required.
• Experience with Google Analytics or similar a plus.

Minimum Education

A high school diploma or GED.

Essential Job Expectations

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.
• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.
• Provide timely, accurate, and quality work product.
• Successfully meet deadlines, expectations, and perform work duties as required.
• Foster positive work relationships.
• Comply with all firm policies and practices.
• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.
• Ability to work under pressure and manage competing demands in a fast-paced environment.
• Perform all other duties, tasks or projects as assigned.

Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.