Digital Marketing Coordinator

About the role

The Digital Marketing Coordinator plays a crucial role within the Digital Communications Center of Excellence at DLA Piper. Reporting to the Senior Manager, Communications, this position supports various digital marketing activities across the Americas region. Key responsibilities include managing web content, email marketing, social media, and other digital initiatives.

Responsibilities

• Edit, update, and publish webpages on the firm website and microsites using the content management system
• Build and publish new webpages using established templates and components within the content management system
• Make basic enhancements to improve search relevance on the website
• Monitor the general info@dlapiper.com mailbox
• Generate email marketing lists using the Firm CRM system, following best practices and standards
• Build and disseminate external email campaigns using the Firm's email marketing platform, following best practices and standards
• Create and publish social media posts natively or using the Firm’s social media marketing platform, following best practices and standards
• Resize or crop digital images using image-editing applications
• Perform virtual event support as required
• Perform Quality Assurance (QA) on all new or updated webpages, email messages, and/or event sites to ensure all digital content adheres to Firm digital, brand, and accessibility standards
• Review QA reports in Siteimprove to ensure website content quality
• Provide marketing survey support using the Firm survey solution, as required
• Pull basic data reports in Google Analytics
• Track all projects and tasks within the Marketing Central tracking system and proactively share progress updates with stakeholders
• Perform ad hoc project assistance to the Senior Manager, Digital Communications, as needed
• Develop, maintain, and optimize documentation (workflows, processes, procedures, etc.)
• Utilize Firm collaboration platforms to collaborate with relevant colleagues and stakeholders
• Perform other duties as assigned

Desired Skills

• B2B marketing agency experience, or equivalent, required; previous law firm experience is a plus
• Experience with hands-on use of the Vulture email marketing platform and the InterAction CRM system is preferred
• Basic HTML coding and Photoshop skills; hands-on experience using a content management system (Sitecore a plus)
• Experience working within a social media marketing platform is a plus
• Ability to work in virtual teams and collaborate online is essential
• Strong attention to detail and the ability to work effectively in a fast-paced environment
• Strong written and verbal English communication skills
• Proficiency in Microsoft Office, Microsoft Teams, Microsoft SharePoint, or similar platforms
• Experience with image-editing applications such as Photoshop required
• Experience with Google Analytics or similar platforms is a plus

Minimum Education

A high school diploma or GED is required. A bachelor’s degree in marketing, communications, journalism, or a related field is preferred.

Essential Job Expectations

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties
• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner
• Provide timely, accurate, and quality work product
• Successfully meet deadlines, expectations, and perform work duties as required
• Foster positive work relationships
• Comply with all firm policies and practices
• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed
• Perform all other duties, tasks or projects as assigned