Digital Marketing Coordinator | Full-Time | Iowa Events Center

Responsibilities

• Aid in the development and execution of marketing programs across various social media platforms.
• Analyze engagement and sales data to implement strategies for growth on existing and new platforms.
• Research customer engagement trends and best practices for social media marketing.
• Collaborate with Ad Sales, Premium Seating, Marketing, and Sales departments to enhance revenue and engagement.
• Create and maintain content calendars for upcoming events, venue projects, and community engagement.
• Innovate the digital marketing strategy for the Iowa Events Center, including social media, podcasts, database marketing, video, and website presence.
• Support event day activities by providing real-time content across multiple social media platforms.
• Develop and produce content for social media channels, such as video, photography, graphics, and text.
• Maintain adherence to facility branding guidelines in all communications and graphics.
• Participate in meetings and brainstorming sessions for upcoming events and projects.
• Assist the Database Marketing Coordinator with email and text marketing initiatives.
• Handle customer service inquiries through various platforms.

Qualifications

• Bachelor’s degree from an accredited college or university with coursework in Marketing, Digital Marketing, Communications, Analytics, Business Administration, or a related field.
• Experience in digital marketing, particularly with concert venues or sports arenas, is preferred.
• Knowledge of marketing and advertising/sponsorship program development.
• Strong understanding of social media, web-based advertising, CRM, and website maintenance.
• Proficiency in Microsoft Office applications and other relevant software.
• Demonstrated ability to generate creative and original promotional ideas.
• Ability to communicate effectively in English, both verbally and in writing.
• Detail-oriented with strong organizational and interpersonal skills.
• Flexible scheduling ability to accommodate early mornings, evenings, weekends, holidays, and extended workdays.