Digital Marketing Coordinator

Essential Duties/Responsibilities

• Manages the overall digital client and prospect outreach platform for the company, including email, social media and transmission technologies (RSS, subscription, etc.).
• Works with Digital Marketing Manager to create an effective email strategy, including access to CRM, digital outbound platform, and overall reporting.
• Creates and monitors overlapping multi-variant outbound campaigns, creating a focus on client engagement from top of funnel to bottom of funnel.
• Executes daily publishing, scheduling, and monitoring of content across email and social media platforms in alignment with approved marketing strategy and content calendars.
• Works with alternative staffing to compile, analyze, and distribute recurring performance reports; provide insights on engagement, audience growth, and content effectiveness.
• Collaborates with the web team to create effective digital journeys, including campaign logistics and digital roadmap user experience expectations.
• Maintains and enforces brand standards across digital platforms, collaborating cross-functionally to ensure visual and messaging consistency.
• Ensures all digital communications align with Alpine Bank's values, regulatory requirements, risk management standards, and internal approval processes.
• Affords assistance with coordination of third-party vendors related to digital tools and reporting.

Job Qualifications

• Understanding of contemporary MCCM platforms, email and digital media channels and integration with enterprise CRM; optimizing content to engage users and drive user engagement.
• Understanding how to create multi-variant campaigns with usage of all digital platforms including email, social media and website inclusion.
• Proficient in MS Office suite (Word, Power Point, Excel).
• Analytics fluency (engagement rates, impressions, CTR) and the ability to communicate to senior management in an effective way.
• Basic understanding of SEO principles and digital content optimization.
• Ability to manage multiple projects simultaneously, prioritizing as necessary.
• Strong verbal and written communication skills.
• Communicates and collaborates with team members to ensure superior results and team success.

Working Conditions

• Working Environment: Professional office environment.
• Physical Activities: While performing the duties of this job, the employee is regularly required to talk and hear. This is largely a sedentary role. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus. Employee may have to lift up to 25 pounds.

Note

• Starting Rate of Pay is from $65,000.00 to $75,000.00 per year, depending on experience.
• For an overview of our employee benefits please visit: Alpine Bank Careers Page.
• Position anticipated to close July 24, 2026, or until filled.