Digital Marketing Coordinator

Responsibilities

• Aid in planning and executing marketing initiatives to promote the Webfitters brand and support business growth.
• Manage and update Webfitters’ Google Business Profile and other online business listings.
• Create and schedule engaging content for social media platforms, blogs, email marketing campaigns, and the company website.
• Update and maintain website content using WordPress.
• Support SEO and AI Search optimization through keyword research, content optimization, structured content creation, and on-page optimization.
• Auxiliary in Google Ads and social media advertising campaigns by creating assets, monitoring performance, and making basic optimizations.
• Monitor marketing performance using Google Analytics 4, Google Search Console, SEMrush, and social media insights to identify opportunities for improvement.
• Conduct research on competitors, industry trends, emerging AI technologies, and new marketing opportunities.
• Aid in creating marketing materials including graphics, presentations, case studies, videos, and promotional collateral.
• Collaborate with the marketing team to execute campaigns, events, and other company initiatives.
• Help maintain the marketing calendar and ensure projects are completed accurately and on schedule.
• Occasionally provide marketing support for client projects under the direction of senior team members.

Requirements

• Associate's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 1-3 years of professional marketing, communications, or digital marketing experience. Agency experience is a plus but not required.
• Strong written communication, organizational, and time management skills.
• Working knowledge of SEO, content marketing, social media management, Google Ads, email marketing, and Google Analytics 4.
• Familiarity with WordPress, Canva, Microsoft Office, and marketing tools such as SEMrush (or a willingness to learn).
• Basic understanding of search engine optimization (SEO) principles and an interest in AI Search visibility, including Google’s AI Overviews, ChatGPT, Perplexity, and other generative search experiences.
• Ability to analyze marketing performance and identify opportunities for improvement using data and reporting tools.
• Creative mindset with strong attention to detail and the ability to manage multiple projects simultaneously.
• Eagerness to learn new marketing technologies, AI tools, trends, and best practices in a fast-paced agency environment.
• Ability to work independently while collaborating effectively with team members.

Qualifications

• Associates Degree in Marketing, Communications, Business, or a related field (or equivalent experience).

Skills

• SEO
• Content Marketing
• Social Media Management
• Google Ads
• Email Marketing
• Google Analytics 4
• WordPress
• Canva
• Microsoft Office
• Marketing Tools (SEMrush)

Benefits

• Hybrid work location (office in Green Bay, WI)

Pay

• Based on qualifications and experience

Schedule

• Between 7 and 5 Monday through Friday