Digital Marketing Coordinator

Key Responsibilities

• Support end-to-end campaign management—planning, setup, trafficking, optimization, and reporting—across platforms such as The Trade Desk, Amazon DSP, Yahoo, Meta, LinkedIn, TikTok, MNTN, Nextdoor, and Google Ads.
• Learn and adopt AI platforms into day-to-day workflows.
• Collaborate with senior team members to develop media plans, define audiences, and recommend platforms and tactics that align with client goals.
• Manage client communications, ensuring that there are prompt responses to emails, requests, and feedback to facilitate seamless collaboration and strong client relationships.
• Maintain and update project management workflows in Monday.com, ensuring all campaign details, timelines, and deliverables are accurate and up to date.
• Communicate campaign status, key metrics, and next steps during weekly internal standups.
• Coordinate with senior team members to verify pacing and budget tracking to ensure spend aligns with media plans.
• Conduct market and competitive research to inform planning and optimization decisions.
• Gather, analyze, and visualize campaign data for performance reports and client presentations.
• Build and maintain relationships with media vendors and technology partners, staying informed on platform updates and best practices.
• Contribute ideas that drive innovation, improve efficiency, and elevate campaign performance.
• Work hand in hand with the client engagement and PR/Content teams and support creative development where needed.

Requirements

• 1–2 years of marketing experience (agency experience preferred but not required).
• Strong organizational and time management skills; able to handle multiple projects simultaneously.
• Familiarity with digital advertising platforms such as Google Ads, Meta, The Trade Desk, Amazon DSP, or similar.
• Foundational understanding of digital marketing channels and KPIs (CTR, CPA, ROAS, etc.).
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with project management tools (e.g., Monday.com, Asana) is a plus.
• Excellent communication and collaboration skills; comfortable working cross-functionally.
• An analytical mindset with an ability to interpret data and identify optimization opportunities.
• A passion for learning and staying ahead of digital marketing trends and technologies.
• Open to travel if needed, would not exceed 10%.

Benefits

• Health, dental, and vision insurance (partially company-paid)
• Paid time off
• 401(k) plan
• Company-paid short- and long-term disability insurance
• Company-provided mobile device and service plan
• Company-provided computer