Digital Marketing Coordinator

Key Responsibilities

• Plan, launch, monitor, and optimize Google Ads campaigns, including Search, Display, Performance Max, and remarketing campaigns.
• Build and manage Meta Ads campaigns across Facebook and Instagram.
• Conduct keyword research, audience research, competitor analysis, and campaign performance reviews.
• Write and test ad copy for Google PPC and Meta campaigns.
• Monitor campaign budgets, pacing, cost per lead, conversion rates, click-through rates, and overall ROI.
• Aid in landing page recommendations, A/B testing, and conversion rate optimization.
• Track campaign performance using platforms such as Google Ads, Meta Business Suite, Google Analytics, Google Tag Manager, and reporting dashboards.
• Prepare weekly and monthly performance reports with clear insights and recommendations.
• Collaborate with creative, content, SEO, and web teams to ensure campaigns are aligned with client goals.
• Help troubleshoot tracking issues, conversion events, pixels, tags, and attribution discrepancies.
• Stay current on paid media trends, platform updates, privacy changes, and best practices.
• Support additional digital marketing initiatives, including email marketing, SEO support, content promotion, and social media coordination as needed.

Qualifications

• 2+ years of experience in digital marketing, paid media, or a similar role.
• Strong hands-on experience managing Google Ads campaigns.
• Strong hands-on experience managing Meta Ads campaigns.
• Familiarity with Google Analytics, Google Tag Manager, Meta Pixel, conversion tracking, and basic reporting tools.
• Ability to analyze campaign data and turn insights into actionable recommendations.
• Strong written communication skills, especially for ad copy and performance summaries.
• Excellent attention to detail and ability to manage multiple campaigns at once.
• Comfortable working with budgets, metrics, spreadsheets, and campaign performance reports.
• Experience with lead generation campaigns is strongly preferred.
• Agency experience is a plus.

Preferred Skills

• Google Ads certification.
• Meta Blueprint certification.
• Experience with landing page builders, CRM platforms, or call tracking software.
• Familiarity with SEO, email marketing, and organic social media.
• Experience in healthcare, behavioral health, legal, home services, or local service marketing is a plus.

Key Traits

• Analytical and data-driven.
• Creative and proactive.
• Highly organized.
• Comfortable with deadlines and multiple priorities.
• Strong communicator.
• Eager to learn and improve campaign performance.
• Able to work independently and as part of a team.
• Flexible work from home options available.