Digital Content Analyst

Responsibilities

• Optimize Digital Properties: Improve e-commerce platform, customer support resources, and website experiences to enhance usability, engagement, conversion rates, and digital performance.
• Create and manage marketing materials, product content, training resources, and support documentation for customer and dealer success.
• Analyze and improve content performance: Monitor analytics to identify opportunities, measure effectiveness, and implement data-driven improvements.
• Support Product Growth Initiatives: Develop content and digital campaigns to drive adoption and sales of products while supporting go-to-market strategies.
• Collaborate Across Functional Teams: Work with marketing, sales, product management, and technical teams to ensure content accuracy and alignment with growth goals.

Qualifications

• Content creation and digital marketing expertise.
• Data analysis and performance reporting.
• Strong communication and cross-functional collaboration skills.
• 3 years in content marketing, digital marketing, or web content management.
• Experience managing website content and marketing materials.
• Proven ability to use analytics to improve customer engagement and business results.

Skills

• Experience optimizing e-commerce platforms, websites, and digital customer journeys.
• Strong understanding of SEO, web analytics, and conversion rate optimization.
• Experience creating content for technical, software, or agricultural technology products.
• Experience supporting product launches, dealer networks, and go-to-market initiatives.
• Ability to translate customer insights and data into actionable content and business recommendations.