Content Analyst

Non-exempt position; overtime at 1.5× base rate for hours over 40 per week, as required by law.

About the role

The Content Analyst will continuously optimize Sentera’s e-commerce platform, customer support resources, and primary web properties to improve digital performance, usability, customer engagement, and overall user experience. This role develops and maintains customer- and dealer-facing marketing content, analyzes digital content effectiveness, and drives ongoing website enhancements that support business growth objectives. The position works cross-functionally with marketing, sales, product, and customer success teams to create targeted content and digital experiences that accelerate PixelScout adoption, support continued FieldAgent growth, and expand awareness and demand for Sentera’s sensor solutions.

Responsibilities

• Optimize Sentera’s e-commerce platform, customer support resources, and website experiences to enhance usability, customer engagement, conversion rates, and overall digital performance.
• Develop, manage, and update marketing materials, product content, training resources, and support documentation that enable customer success and dealer adoption both in-house and at trade shows.
• Monitor website, e-commerce, and content analytics to identify opportunities, measure effectiveness, and implement data-driven improvements that support business objectives.
• Develop targeted content and digital campaigns that drive adoption and sales of PixelScout, FieldAgent, and Sentera’s sensor portfolio while supporting broader go-to-market strategies.
• Collaborate with marketing, sales, product management, customer success, and technical teams to ensure content accuracy, consistency, and alignment with organizational growth goals.
• Other job duties as assigned.

Requirements

• 3+ years in content marketing, digital marketing, or web content management.
• Experience managing website content and marketing materials.
• Proven ability to use analytics to improve customer engagement and business results.

Skills

• Content creation and digital marketing expertise.
• Website, e-commerce, and user experience optimization.
• Data analysis and performance reporting.
• Strong communication and cross-functional collaboration skills.

Desired Skills

• Experience optimizing e-commerce platforms, websites, and digital customer journeys.
• Strong understanding of SEO, web analytics, and conversion rate optimization.
• Experience creating content for technical, software, or agricultural technology products.
• Experience supporting product launches, dealer networks, and go-to-market initiatives.
• Ability to translate customer insights and data into actionable content and business recommendations.

Education

Graphic Design or Marketing degree preferred; candidates without a degree will be considered with 5+ years of applicable experience.

Pay

$43.92 – $43.92/hr.

Benefits

• Medical, dental, and vision benefits.
• Health savings accounts with qualified medical plan enrollment.
• 10 paid days off, 3 days paid bereavement leave.
• 401(k) plan participation with employer match.
• Life and disability insurance.
• Commuter benefits, dependent care flexible spending account.
• Accident, critical illness, and hospital indemnity insurance.
• Accommodations and reimbursement for work travel.
• Discretionary performance or recognition bonus.
• Sick leave and mobile phone reimbursement provided based on state or local law.