Content Analyst
EPITEC · St Paul, MN · 4 days ago
Business Development$35.71/hrContract
Roles & Responsibilities
- Optimize Digital Properties: Continuously improve Sentera’s e-commerce platform, customer support resources, and website experiences to enhance usability, customer engagement, conversion rates, and overall digital performance.
- Create, manage, and update marketing materials, product content, training resources, and support documentation that enable customer success and dealer adoption both in-house and at various trade shows
- Analyze and Improve Content Performance: Monitor websites, e-commerce, and content analytics to identify opportunities, measure effectiveness, and implement data-driven improvements that support business objectives.
- Support Product Growth Initiatives: Develop targeted content and digital campaigns that drive adoption and sales of PixelScout, FieldAgent, and Sentera’s sensor portfolio while supporting broader go-to-market strategies.
- Collaborate Across Functional Teams: Partner with marketing, sales, product management, customer success, and technical teams to ensure content accuracy, consistency, and alignment with organizational growth goals.
Requirements
- 3+ years in content marketing, digital marketing, or web content management
- Experience managing website content and marketing materials
- Proven ability to use analytics to improve customer engagement and business results
- Preferred Qualifications: Experience optimizing e-commerce platforms, websites, and digital customer journeys, strong understanding of SEO, web analytics, and conversion rate optimization, Experience creating content for technical, software, or agricultural technology products, Experience supporting product launches, dealer networks, and go-to-market initiatives, Ability to translate customer insights and data into actionable content and business recommendations
Skills
- Content creation and digital marketing expertise
- Website, e-commerce, and user experience optimization
- Data analysis and performance reporting
- Strong communication and cross-functional collaboration skills