Digital Media Analyst

Key Responsibilities

• Data Analysis & Reporting: Analyze key performance indicators (KPIs) across digital channels (social media, search, display ads, email) and create dashboards to visualize performance.
• Campaign Evaluation: Assess the effectiveness of digital marketing campaigns, identifying strengths, weaknesses, and ROI to advise on budget allocation and optimization.
• User Experience (UX) Insight: Analyze user behavior and journey on digital platforms, using A/B testing to suggest improvements for better conversion rates.
• Market Research: Monitor industry trends, emerging technologies, and competitor strategies to keep the organization ahead in the digital space.
• Collaboration: Work with marketing, product, and UI/UX teams to implement tracking codes and communicate data insights to non-technical stakeholders.

Required Skills and Qualifications

• Analytical Skills: Strong ability to analyze complex datasets and translate them into actionable insights.
• Technical Proficiency: Knowledge of tools such as Google Campaign Manager, Google Analytics, SEO/SEM platforms, CRM software, SQL, and data visualization tools like Tableau or Power BI.
• Marketing Knowledge: Understanding of digital marketing concepts, social media strategies, and content optimization.
• Communication Skills: Ability to present technical findings clearly to marketing teams or clients.
• Time Management: Proven ability to manage competing priorities across multiple campaigns, stakeholders, and reporting cycles while maintaining a high level of accuracy.
• Experience: Bachelor's degree in marketing, analytics, or a related field, with 2+ years of experience.