Digital Analyst, Media

Description

The Activation Analytics team oversees our media-based analytics programs and omnichannel campaigns, defining reporting programs that define key business outcomes, objectives, and key performance indicators (KPIs). The team develops the tracking infrastructure and creates data-informed narratives that can apply to real-world business opportunities and challenges.

Duties And Responsibilities

• Analyze performance data across paid media channels — Display, Search, and Social — with a deep understanding of how each platform operates and where to pull meaningful data.
• Work with CM360, SA360, GA4 and Social Partners as primary platforms, and build out dashboards and reporting views in Looker Studio and Tableau to give the broader team easier, faster access to performance insights.
• Maintain and manipulate large data sets using SQL and Excel to surface the analysis the team needs, help monitor campaign performance with a focus on ROI and measurable results, and develop scalable tools and reporting frameworks that streamline how the team accesses and interprets data.

Requirements

• 4–6 years of experience in media analytics or a related digital analytics role
• Agency experience strongly preferred; candidates from other industries will be considered
• Hands-on experience with CM360, SA360, GA4 and Meta Ads, including pulling and interpreting platform data
• Proficiency in Looker Studio and Tableau for dashboard creation and data visualization
• Strong SQL skills and advanced Excel ability — required
• Python or R experience is a plus, but not required
• Ability to translate data into clear, actionable insights and confidently explain your rationale to media and account stakeholders
• Proactive self-starter who can identify what the team needs before being asked
• Comfortable working in a fast-paced agency environment and taking ownership across multiple workstreams