Digital Paid Media Analyst

About the Role

We Put the World on Vacation. Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Digital Paid Media Analyst supports strategic implementation and optimization of paid digital efforts and campaigns across various marketing channels including paid search, paid social, programmatic display, online video, and more across a suite of Travel & Leisure Co. brands. This role leverages digital media to achieve and exceed business objectives, partnering with business groups to drive membership acquisition, booking generation, member retention, and brand awareness. This is a hybrid position working onsite in Orlando on Monday, Tuesday, Wednesday and from home Thursday, Friday.

Responsibilities

• Support strategy implementation, optimization, and day-to-day execution of digital paid media programs across key enterprise brands for paid search, programmatic, and paid social to meet business KPIs.
• Build, launch, and implement campaign delivery across all applicable channels including paid search, programmatic mobile & display, paid social media, native, and online video.
• Facilitate research and analysis to identify optimal media channel mix, platforms, and partners for campaign execution.
• Partner and collaborate with internal business teams (marketing, analytics, creative) to deploy and evolve programs based on changing business needs and objectives.
• Execute campaigns in Demand Side Platforms (DSPs) and paid social platforms through daily campaign monitoring, bidding methodologies, optimization strategies, campaign insights, adjusting pacing, and controlling quality of inventory using ad fraud and brand safety levers to ensure all KPIs are met (delivery, performance, revenue goals, etc.).
• Build and foster strong relationships with media partners and vendors to ensure optimal campaign set-up, competitive media pricing, exclusive placements, ongoing performance improvements, and adherence to insertion order terms and conditions.
• Support routine campaign account audits to maintain executional excellence in campaign creative, structure, strategy, audience targeting, keyword strategy, tracking, and tagging infrastructure.
• Work with internal teams to ensure creative assets meet placement best practices and site specifications.
• Leverage marketing automation tools to develop efficiencies and improvements within digital marketing programs.
• Evaluate and employ evolving trends, technologies, and procedures in the digital space to improve paid media performance.
• Stay informed of industry regulations and compliance guidelines to ensure all media buying activities adhere to legal and ethical standards.
• Continuously monitor digital campaign performance to determine what is working and what can be improved.
• Work closely with the analytics team and Manager to identify key drivers of engagement and conversion, embedding these KPIs within campaign strategy.
• Leverage and analyze reports/dashboards to uncover performance trends and develop actionable insights to enhance digital marketing programs.
• Collaborate with the analytics team on media performance and optimization, establishing effective targeting and personalization strategies.
• Present key insights and findings that highlight campaign results and recommendations for future campaign success.
• Create strong cross-functional relationships with peers in other business units to foster shared learning and leverage leading practices.
• Collaborate with peers (paid search, SEO) to build a deep understanding of cross-channel strategies and spot opportunities or create synergies.
• Provide strong internal client service (e.g., quality, responsiveness, and attention to detail).
• Travel may be required to work with media agencies, platform vendors, and regional business partners for training and support (less than 10% of time).

Requirements

• Bachelor’s degree from a 4-year college required.
• Bing/Google Ads Search and Google Analytics certified, heavily preferred.
• Meta Certified Professional, preferred.
• Google certified (Display, Video), heavily preferred.
• Excellent and proven critical thinking skills to quickly evaluate issues, troubleshoot, and prioritize accordingly.
• Ability to work proficiently in a fast-paced environment with a variety of challenges.
• Experience developing CRM/1st Party Data digital strategies, a plus.
• Excellent verbal, written, and presentation skills.
• Passionate about engaging potential customers and building best practices.
• Strong attention to detail and highly analytical.
• A desire to test, learn, and innovate.
• Solid in-platform working knowledge and campaign management experience across key digital platforms: Google Ads, Microsoft Bing Ads, SA360, Google Ads Editor.
• Experience with Demand Side Platforms (e.g., Xandr/AppNexus, The Trade Desk, Facebook, Pinterest, Amazon DSP, DV360, Verizon, Amobee, MediaMath, etc.) and digital ad server technology (e.g., DoubleClick, Sizmek, etc.).
• Knowledge of digital media technologies including ad servers, DSPs, and tag management.
• Experience with website analytics tools (e.g., Google Analytics, Omniture).
• 2-5+ years of experience in paid search planning/strategy, social, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management.
• 1+ years of analytics experience with reporting methodologies and deploying measurement strategies.
• 1+ years working with or for a digital marketing agency, a plus.
• Experience in multiple media channels, such as paid search, programmatic, display, mobile, social media, video, and emerging platforms.
• Understanding of rich media, dynamic creative, CTV/OTT, mobile, and video ad units.
• Experience creating paid media campaigns from scratch (researching, budgeting, strategy, optimization, maintenance, and reporting).
• Experience creating reports and deriving as well as communicating results and insights.
• Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

Benefits

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week. Certain benefits may be available to associates working fewer hours where required by applicable law. Travel + Leisure Co. benefits include:

• Medical, dental, and vision coverage.
• Flexible spending accounts.
• Life and accident coverage.
• Disability coverage.
• Paid time off, parental leave, and holidays (eligibility requirements apply).
• Wish day paid time to volunteer at an approved organization of your choice.
• 401k with employer match (subject to eligibility requirements, including tenure).
• Legal and identity theft plan.
• Voluntary income protection benefits.
• Wellness program (subject to provider availability).
• Employee Assistance Program.

Schedule

This is a hybrid position working onsite in Orlando on Monday, Tuesday, Wednesday and from home Thursday, Friday.