Digital & Connected TV Sales Executive

Why This Role Is Exciting

As our Digital & Connected TV Sales Executive, you won’t just sell ads — you’ll craft innovative, data-driven campaigns that blend modern streaming platforms like OTT, CTV, and programmatic display with the reach of traditional TV to deliver powerhouse advertising results. You’ll be a key driver of growth for local businesses and a vital part of our forward-thinking sales team.

What You’ll Own

• Lead the charge in digital advertising by building customized, multi-platform campaigns across CTV, OTT, streaming audio, social, and programmatic channels.
• Discover and connect with new prospects eager to revolutionize their marketing with next-gen digital solutions.
• Partner closely with our creative and analytics teams to optimize campaigns and deliver measurable success.
• Blend traditional TV offerings effectively into digital strategies to maximize client impact.
• Stay ahead of the curve with the latest trends and technologies in digital media.
• Hit and surpass ambitious revenue targets, reaping the rewards of your success with uncapped commissions.

Who You Are

• A proven digital advertising sales pro with deep expertise in CTV/OTT and streaming platforms.
• Data-savvy and strategic, with a keen understanding of targeting, attribution, and campaign metrics.
• An exceptional communicator and storyteller who builds strong client relationships through consultative selling.
• Thrives in a fast-moving, ever-changing media world.
• Bonus points if you know the La Crosse market or have traditional TV ad experience (not required).

What We Bring to You

• Competitive base salary: (based on experience)
• Unlimited earning potential — top sales stars easily exceed $150,000 annually!
• Monthly cell phone and gas allowances
• Comprehensive medical, dental, vision, and life insurance benefits
• Paid time off, holidays, and 401(k) with company match to secure your future
• A supportive, collaborative culture with ongoing training dedicated to your digital sales growth and career advancement

Ready to Launch Your Digital Media Sales Career?

Step into a future-focused role where you can make a real impact and grow with a leader in local digital advertising. Don’t miss this chance—apply now!

About the Role

Morgan Murphy Media is a progressive and family-owned business that places our highest values on our employees, the workplace culture, and the communities we serve. WKBT is the CBS affiliate proudly serving western Wisconsin, southeastern Minnesota, and northeast Iowa. In addition to offering an array of traditional broadcast channels and award-winning newscasts, we are at the forefront of the digital and on-demand landscape locally through our website and news, weather, and streaming apps.

Qualifications

We are looking for a driven individual with a passion for digital advertising and a track record of success in similar roles. While not required, familiarity with the La Crosse market or traditional TV ad experience is a plus.

Skills

• Proven expertise in CTV/OTT and streaming platforms
• Data-driven approach to campaign optimization
• Exceptional communication and relationship-building skills
• Ability to stay current with industry trends and technologies

Benefits

Morgan Murphy Media is proud to be an equal opportunity employer. We celebrate and support diversity and are committed to creating an inclusive environment for our employees and our communities.